Customer Relationship Management (CRM) Programme

About

This is a multi-year, multi-faceted and multi million (around £3m) programme of work that aims to transform our student lifecycle experience and journey as well as improve the collective awareness of our global interactions.

The programme includes new modules/platforms for student recruitment, student case management, alumni relations and global engagement.

Benefits

• Student growth (recruitment)
• More personalised and improved student user journey (from prospect to alumni)
• Engagement insights across multiple channels (business to business and business to student)
• All interactions captured in the one place.
• Reduces the number of separate CRMs further reducing cost and complexity

Strategic alignment

• Growth (student growth)
• Staff and Student Experience
• Community
• Productivity Benefit
• Risk reduction
• Sustainability (Financial)

Timeframe