BSc International Business and Management

Compulsory modules

Management Debates: Ways of thinking about business

This module introduces students to key ideas and debates that pertain to the study of business and management. It exposes students to the intellectual foundations on which many well-known management frameworks are built. In doing so it requires students to consider business decisions from different disciplinary perspectives including economics, psychology, history and law, and to recognise the value of these competing viewpoints.

Developing Professional Excellence

Develop the key skills and competences you need to thrive in your studies and career, for instance communication, business writing and time management skills. You will also learn other key career and employability skills to help you with internships, placements or graduate position applications.

Business in Practice: Markets, Marketing and Management

The aim of this module is to provide students with a foundation in business and management practices and theories. These provide the necessary context when students specialise in their later studies.

Business in Practice: Accounting for Managers

The aim of this module is to provide students with a foundation in how businesses use accounting information. It will introduce students to management accounting and financial accounting, and it will provide the necessary foundation in accounting to allow them to specialise in their later studies.

Business in Practice: Data Analytics

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets.

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

Compulsory modules

Building Competitive Advantage: Business Strategy and Operations 

Investigate the concept of competitive advantage and learn how both business strategy and operations management are important if a business is to build and sustain competitive advantage.

Managing Work and People: Organisational Behaviour and Human Resources Management 

Examine the main concepts, principles and practices concerning the management of work and people in organisations. First, you will look at the practices used by organisations to manage work and people, with a focus on human resources management, and then you’ll focus on the theories behind organisational behaviour.

Social Responsibility in Action 

Apply the knowledge and experience gained on your course to a contemporary management problem or issue related to social purpose of the business and 17 UN Sustainable Development Goals. Address a topic relevant to Principles for Responsible Management Education’ (PRME), United Nations-supported initiative founded in 2007.

IWP Language 

Learn one of ten languages offered by the University at a level appropriate for you.

Optional module

International Corporate Financial Reporting 

Build on the knowledge and skills acquired in the Year 1 module "Business in Practice: Accounting for managers". You'll look closely at the content and application of a range of International Financial Reporting Standards (IFRS). 

Marketing Essentials

This module discusses and analyses marketing theories, as well as strategic marketing tools and techniques used in the business world. You'll explore the elements needed to develop a marketing strategy, including assessing your competitors and customers, market trends, brand positioning, the "marketing mix", and organisational capabilities. 

Firms in the Global Economy

This module offers an integrated perspective on the role of nations and firms in the global economy and serves as an introduction to international business and economics. It revolves around the key questions of why and how firms go abroad and what are the consequences of international business activity for the nations, firms and people of the global economy.  

Practice of Entrepreneurship 

This module will introduce you to key concepts of business start-up as you identify and develop a new business opportunity and test your idea through ‘lean start-up' experiments.  You’ll gain entrepreneurial management skills such as design thinking, business model creation, and entrepreneurial finance and marketing.  

Introduction to Machine Learning

This module focusses on data-driven processes that are used in industry and business applications to provide recommendations, make predictions, or extract knowledge. You’ll focus on the importance of machine learning for strategic use and gain experience building predictive models that can lead to data-driven solutions.  

Business Ethics 1 

Study and debate the ethical issues that corporate decision-makers face in developing policies about employees, shareholders, customers and broader stakeholders. You’ll utilise both theory and case study as you focus on topics such as ethical theory, buyer/supplied relationships, and the ethics of globalisation and financial issues.  

Management Accounting 

Gain an understanding of the techniques, principles and underlying concepts of management accounting. You'll explore how organisations use financial information in decision-making, planning, control, and performance evaluation. 

Sales and Business Development 

Learn the characteristics of the sales channel as you explore sales through a practitioner-oriented view. You’ll consider different approaches and sales models, focussing on direct and online sales, and explore the modern concept of sales as a philosophy, culture, process and strategic business development role for companies.   

An Introduction to the Management of Information Systems

Become acquainted with the management of business Information Systems (IS) and learn the interplay between management, organisational, and information technology IS dimensions. As you learn their capabilities and limitations, you’ll gain a conceptual foundation to different information systems and consider their purpose from a business perspective.  

Business Applications Development

Develop the skills and knowledge required to manage and analyse data. You will study key computing concepts, learn to design and implement different types of databases, and critically evaluate the usability and user experience of applications.  

Branding Theory and Practice

Examine two key issues within marketing: branding and the preparation of a branding orientated project. You'll gain in-depth understanding of the theories and practices related to brand management, and the process of building a strong brand. The project will provide an opportunity to apply the concepts you've learned in a creative team task. 

Understanding Leadership

Gain deeper understanding of leadership models and concepts as you explore different leadership styles and the ethical challenges associated with it. You’ll consider potential obstacles for leaders and learn how they can develop their leadership capabilities to deal with them.  

Consumer Behaviour

Study the psychological and sociological factors that influence consumer behaviour before, during and after purchase. Focussing on consumption in contemporary consumer markets, you’ll discuss the effective engagement and handling of business customers and explore consumer and business customer buying behaviour models.  

Strategic Human Resource Management 

Examine the relationship between business strategy, human resource management and performance. You'll explore how HR decisions are ‘strategic’ because they involve thinking about how to respond to commercial needs, growth opportunities and business change, while also accommodating the needs of employees. 

Digital Entrepreneurship in Practice

Explore how entrepreneurial digital companies develop their products, compete in hyper-competitive markets, and monetise their products. You'll examine the marketing methods used by digital entrepreneurs, approaches to customer development, and data-driven decision making processes. 

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

Compulsory modules

Corporate Strategy 

Gain an understanding of corporate strategy and how practical business strategists create advantages and differentiate themselves from competitors. Learn how choices of diversification, vertical integration, acquisitions, and the allocation of resources can make businesses competitive. Additionally, you will craft and evaluate the overarching strategy of a multi-business firm to improve its long-run performance.

Developing Personal Leadership 

Develop the key skills and competences you need to thrive in your studies and career, for instance communication, business writing and time management skills. You will also learn other key career and employability skills to help you with internships, placements or graduate position applications.

Optional modules

Digital Marketing

Study the increasingly important role of technology in both marketing practice and society. You’ll learn to apply a range of skills to implement digital marketing approaches and study key strategic drivers behind the growth of the digital economy.  

Advance Management Accounting

Develop your critical understanding of the role of management accounting in organisational decision making, planning, control and performance management. You’ll be provided with a critical conceptual and technical understanding of management accounting tools and techniques.  

Strategy and International Business 

Study the strategic issues confronting managers of multinational enterprises (MNEs) both within the firm and in the global marketplace.  You’ll examine factors that influence the development and the competitive positioning of MNEs and gain an understanding of both the external business environment and internal nature of the firm and its strategy.  

Institutions and Emerging Firms 

Explore frameworks that allow description and understanding of national institutions and competitive dynamics related to emerging economies such as China, Russia, Brazil, India and South Africa. You’ll gain understanding as to how managers can address challenges of different national institutions in product markets, labour markets and financial markets in the face of competition.  

Service Operations

Covering key concepts and theories within the area of service operations and management, this module will introduce you to particular challenges facing service organisations in an era where services contribute more to gross domestic product (GDP) than manufacturing. You’ll be provided with theoretical and practical grounding  to work within service organisations or service business units within manufacturing organisations.  

New Directions in Business and Corporate Social Responsibility 

Develop your awareness of contemporary debates and practices of Corporate Social Responsibility (CSR) as you consider challenges such as reducing poverty, protection vulnerable ecosystems and facing up to global climate change. You’ll consider the wider role of business in society and global sustainable development and focus on specific areas of corporate responsibility.  

International Marketing 

Gain an in depth understanding of the complexity and variety of factors playing a role in designing and implementing international marketing programmes. This module will stimulate your critical and independent thinking as you consider topics from theoretical and empirical perspectives and the implications for marketing operations of organisations trading across cultures.  

International Human Resource Management 

Learn the key concepts for understanding international human resource management. You'll explore the practice of managing human resources in international businesses and consider variations in the practice of managing human resources in different countries and cultures. 

Marketing Communications

Discuss marketing communication theories to understand how intended audiences are targeted and engaged with. You’ll learn how marketing communications work in practice as you consider both traditional and digital strategies associated with advertisement, sales promotion, design, and management.  

Optimising Marketing Performance 

Develop financial acumen for a career in marketing. You’ll evaluate financial statements, apply relevant marketing metrics, assess marketing costs, and monitor marketing performance results.  

Financing Entrepreneurship 

Become acquainted with the various forms of financing for entrepreneurship including debt, equity financing, non-for-profit and alternative financing. You will gain an in depth understanding of the entrepreneurial ecosystem approach and develop skills of cost-benefit analysis of a project and a financial appraisal of new ventures.  

Financial Statement Analysis

In this module, you’ll develop financial acumen through reading, evaluating and analysing real companies published financial statements as you consider key financial rations and performances. You’ll expand on oral communication skills as you plan and give a presentation that integrates your knowledge and creative ideas.  

Private Equity and Venture Capital 

Become familiarised with private equity (PE) and venture capital (VC) fund raising and investment processes. You’ll develop an appreciation of the practical aspects of investing by PE and VC firms and understand the dynamics between venture capital investors and the entrepreneur.  

Information Systems and Digital Business

Gain an in depth understanding of the structure and function of information processed and presented by IT systems in organisations. You’ll acquire the ability to plan and develop information system solutions to support digital transformation of organisations with the awareness of social and technological changes and advances. 

The Dark Side of Marketing 

Explore the conflicts, controversies and moral challenges in the world of marketing – and challenge the way you think about the subject. You'll examine the effects of marketing on consumers’ physical and mental well-being, as well as the alleged exploitation of vulnerable consumers. This module combines marketing with other subject areas, including science, nutrition and law. 

Global Ethics for International Management

Develop your awareness of global approaches to ethics and gain a critical understanding of the key approaches to ethical theories from different cultures and national contexts. You’ll consider the global issues in relationships between business and society from different ethical perspectives relying on ethical theory and case study.  

Social Enterprise 

This interactive module offers an experiential introduction to social entrepreneurship. You’ll embark on a journey exploring social enterprise from conception through to design and delivery. Additionally, you’ll explore opportunities and challenges surrounding social enterprises and the impact of various stakeholders on the development, survival, and growth of such organisations.  

Project Management

In this hands-on module, you'll work on project-based group activities to develop a practical understanding of the tools and techniques used in project management. You'll also explore the core theories that underpin the project management process.   

Technology Advisory Practices

Develop your ability to address complex business problems involving the use of technology and identify appropriate options and formulate recommendations. You’ll have the opportunity to work closely with a group of peers to apply technology advisory practices to a contemporary business case and gain business and academic skills applicable to different areas of advisory practice.  

Advances in Digital Marketing

Cement your knowledge of digital marketing and learn its role in achieving business goals. You’ll learn how to consult organisations of different sizes on the most appropriate digital marketing approaches sing a range of skills and gain practical experience of digital platforms used to implement marketing strategies.  

Dissertation

Learn to conduct an in-depth examination of a chosen topic through guided independent research and produce your own dissertation. 

Fairness

Study how fairness shapes our understanding of justice and morality as you delve into different theories that ask the importance and relationship of fairness to concepts such as justice, impartiality, need, and deservingness. You’ll examine real word examples such as global poverty, climate change, and the intersection of fairness and moral demandingness. 

Intellectual Property Law

Gain an in-depth knowledge on the law of copyright, performers’ rights, trademarks and passing off. You’ll identify and explore rationales of intellectual property protection and learn to assess their practical, day-to-day implementation to  understand the interface between legal rules and physical realities. 

Commercial Law

Study the fundamental principles of commercial law through a critical examination of relevant case law, legislation, business practice, academic work, historical influence and public policy. You’ll primarily focus on the law surrounding contracts for the sale of goods, with particular reference to commercial transactions in England and Wales.  

Company Law

Discover the fundamental principles of company law in England and Wales as you consider the formation, structure, operation and activities of companies. You’ll consider the regulation of companies and engage deeply with case law, legislation and legal reform.      

Cross Cultural Marketing

Following on from the module Marketing Essentials, this module introduces cross-cultural marketing based on the recognition of diversity in different markets of the world and local and global consumers. You’ll embark on a group project that provides you with the opportunity to apply concepts and tools in a creative and challenging team task that addresses cross-cultural marketing issues. 

Communication and Persuasion in Business

Explore effective communication traits in both written and spoken forms. You’ll learn to present data persuasively and delve into rhetorical theory for critical analysis of various texts, including social media communications. You’ll create informative and persuasive documents and reflect upon your own use of language in the workplace and beyond.  

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.