BSc Business and Management (Entrepreneurship and Innovation)

Compulsory modules

Management Debates: Ways of Thinking about Business

Examine key ideas and debates in business and management, including the intellectual foundations on which many well-known management frameworks are built. You'll consider business decisions from different academic perspectives and come to recognise the value of competing viewpoints. 

Business in Practice: Markets, Marketing and Management

Explore the concepts that underpin markets, strategy, marketing, operations, organisational behaviour and entrepreneurship -- and gain an understanding of the inter-relationship between them. You'll examine key theories and frameworks, and apply them to current scenarios in the business world. 

Business in Practice: Accounting for Managers

Explore how businesses use accounting information in reporting, internal decision-making and planning. You'll gain an understanding of management accounting and financial accounting, as well as the necessary foundation in accounting to allow you to specialise in your later studies. 

Business in Practice: Data Analytics

Study key concepts in data analytics, including descriptive analytics and predictive analytics, and explore visualisation techniques for qualitatively summarising data. Topics will include: types of data, types of distributions (with an emphasis on the normal distribution), using parametric and non-parametric tests to analyse statistical differences, and regression models. You'll also gain experience in using GUI-based tools for analysing data. 

Developing Professional Excellence

Develop the key skills and competencies to thrive in your studies and your career, including communication, business writing and time management skills. You'll also explore careers theories and gain practical skills that can help you with internships, placements or applications for graduate positions. 

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they're informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

Compulsory modules

Building competitive advantage: Business Strategy and Operations

Taught in two halves, the first half of this module introduces the concept of competitive advantage, why it's important, and how it can be achieved through business strategies. The second half of the module focuses on operations management: how an organisation manages its resources to create and deliver services and products. You'll gain insight into how different functions work together to develop and sustain competitive advantage. 

Managing work and people: Organisational Behaviour and Human Resource Management

Examine the main concepts, principles and practices in the management of work and people in organisations. You'll explore the observable, practical elements of people management, as well as the underlying theories of organisational behaviour and management studies. 

Social Responsibility in Action

Explore the principles of corporate social responsibility, including sustainability, diversity and ethical behaviour. You'll study the United Nations' 17 Sustainable Development Goals, including the "Principles for Responsible Management Education", and apply the knowledge you've gained during your studies to a real-world management problem. 

Practice of Entrepreneurship

This module will introduce you to key concepts of business start-up as you identify and develop a new business opportunity and test your idea through ‘lean start-up' experiments.  You’ll gain entrepreneurial management skills such as design thinking, business model creation, and entrepreneurial finance and marketing.   

Sales and Business Development

Learn the characteristics of the sales channel as you explore sales through a practitioner-oriented view. You’ll consider different approaches and sales models, focussing on direct and online sales, and explore the modern concept of sales as a philosophy, culture, process and strategic business development role for companies.  

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they're informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

Compulsory modules

Financing for Entrepreneurship

Become acquainted with the various forms of financing for entrepreneurship including debt, equity financing, non-for-profit and alternative financing. You will gain an in depth understanding of the entrepreneurial ecosystem approach and develop skills of cost-benefit analysis of a project and a financial appraisal of new ventures.  

Developing Personal Leadership 

Gain a comprehensive view on personal leadership development and learn how to plain your own leadership skills strategy. You’ll examine concepts, theories, and evidence needed to develop your understanding and competencies associated with leadership development and demonstrate contextual and self-awareness.  

Applied Entrepreneurship

Working on your own unique business idea, you’ll learn the experienced realities of entrepreneurship and business start up. Whether setting up a company or developing a prototype product or service, you’ll develop practical skills that enable you to be effective in developing your venture and reflecting on personal and business performance.  

Optional modules 

Financial Statement Analysis

In this module, you’ll develop financial acumen through reading, evaluating and analysing real companies published financial statements as you consider key financial rations and performances. You’ll expand on oral communication skills as you plan and give a presentation that integrates your knowledge and creative ideas.  

International Marketing 

Gain an in depth understanding of the complexity and variety of factors playing a role in designing and implementing international marketing programmes. This module will stimulate your critical and independent thinking as you consider topics from theoretical and empirical perspectives and the implications for marketing operations of organisations trading across cultures.  

Private Equity and Venture Capital

Become familiarised with private equity (PE) and venture capital (VC) fund raising and investment processes. You’ll develop an appreciation of the practical aspects of investing by PE and VC firms and understand the dynamics between venture capital investors and the entrepreneur.  

Information Systems and Digital Business

Gain an in depth understanding of the structure and function of information processed and presented by IT systems in organisations. You’ll acquire the ability to plan and develop information system solutions to support digital transformation of organisations with the awareness of social and technological changes and advances. 

The Dark Side of Marketing

Explore the conflicts, controversies and moral challenges in the world of marketing – and challenge the way you think about the subject. You'll examine the effects of marketing on consumers’ physical and mental well-being, as well as the alleged exploitation of vulnerable consumers. This module combines marketing with other subject areas, including science, nutrition and law.

Global Ethics for International Management

Develop your awareness of global approaches to ethics and gain a critical understanding of the key approaches to ethical theories from different cultures and national contexts. You’ll consider the global issues in relationships between business and society from different ethical perspectives relying on ethical theory and case study.  

Corporate Strategy 

Consider the corporate strategies of companies with a single primary line of business to the strategies of multi-business firms. You’ll consider choices related to corporate strategy such as those concerning diversification, vertical integration, acquisitions, and the allocation of resources. As you embark on this module, you’ll develop a sense of what strategists must do to improve firms long-run performance.  

Project Management

In this hands-on module, you'll work on project-based group activities to develop a practical understanding of the tools and techniques used in project management. You'll also explore the core theories that underpin the project management process.  

Advances in Digital Marketing

Cement your knowledge of digital marketing and learn its role in achieving business goals. You’ll learn how to consult organisations of different sizes on the most appropriate digital marketing approaches sing a range of skills and gain practical experience of digital platforms used to implement marketing strategies.  

Intellectual Property Law

Gain an in-depth knowledge on the law of copyright, performers’ rights, trademarks and passing off. You’ll identify and explore rationales of intellectual property protection and learn to assess their practical, day-to-day implementation to  understand the interface between legal rules and physical realities.   

Company Law

Discover the fundamental principles of company law in England and Wales as you consider the formation, structure, operation and activities of companies. You’ll consider the regulation of companies and engage deeply with case law, legislation and legal reform.   

IWP Language 

Business Evolution 

Examine time-dependent phenomena in business & management and learn how evolutionary processes can lead to radically different outcomes to those predicted by neoclassical economics. You will consider the impact of time-dependent business phenomena on firm survival, growth, domination, or extinction.  

Communication and Persuasion in Business

Explore effective communication traits in both written and spoken forms. You’ll learn to present data persuasively and delve into rhetorical theory for critical analysis of various texts, including social media communications. You’ll create informative and persuasive documents and reflect upon your own use of language in the workplace and beyond.

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they're informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.