BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad

Compulsory modules

Management Debates: Ways of Thinking about Business

Examine key ideas and debates in business and management, including the intellectual foundations on which many well-known management frameworks are built. You'll consider business decisions from different academic perspectives and come to recognise the value of competing viewpoints. 

Business in Practice: Markets, Marketing and Management

Explore the concepts that underpin markets, strategy, marketing, operations, organisational behaviour and entrepreneurship -- and gain an understanding of the inter-relationship between them. You'll examine key theories and frameworks, and apply them to current scenarios in the business world. 

Business in Practice: Accounting for Managers

Explore how businesses use accounting information in reporting, internal decision-making and planning. You'll gain an understanding of management accounting and financial accounting, as well as the necessary foundation in accounting to allow you to specialise in your later studies.

Business in Practice: Data Analytics

Study key concepts in data analytics, including descriptive analytics and predictive analytics, and explore visualisation techniques for qualitatively summarising data. Topics will include: types of data, types of distributions (with an emphasis on the normal distribution), using parametric and non-parametric tests to analyse statistical differences, and regression models. You'll also gain experience in using GUI-based tools for analysing data. 

Developing Professional Excellence

Develop the key skills and competencies to thrive in your studies and your career, including communication, business writing and time management skills. You'll also explore careers theories and gain practical skills that can help you with internships, placements or applications for graduate positions. 

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they're informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

Compulsory modules

Building competitive advantage: Business Strategy and Operations

Taught in two halves, the first half of this module introduces the concept of competitive advantage, why it's important, and how it can be achieved through business strategies. The second half of the module focuses on operations management: how an organisation manages its resources to create and deliver services and products. You'll gain insight into how different functions work together to develop and sustain competitive advantage. 

Managing work and people: Organisational Behaviour and Human Resource Management

Examine the main concepts, principles and practices in the management of work and people in organisations. You'll explore the observable, practical elements of people management, as well as the underlying theories of organisational behaviour and management studies. 

Social Responsibility in Action

Examine the main concepts, principles and practices in the management of work and people in organisations. You'll explore the observable, practical elements of people management, as well as the underlying theories of organisational behaviour and management studies. 

An Introduction to the Management of Information Systems

Become acquainted with the management of business Information Systems (IS) and learn the interplay between management, organisational, and information technology IS dimensions. As you learn their capabilities and limitations, you’ll gain a conceptual foundation to different information systems and consider their purpose from a business perspective.  

Business Applications Development

Develop the skills and knowledge required to manage and analyse data. You will study key computing concepts, learn to design and implement different types of databases, and critically evaluate the usability and user experience of applications.  

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they're informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.

• Study year abroad

Compulsory modules

Information Systems and Digital Business

Develop in-depth understanding of the structure and function of digital information and IT systems. You'll gain the ability to plan and develop information system solutions to support digital transformation in business, with an awareness of relevant social and technological advances. 

Project Management

In this hands-on module, you'll work on project-based group activities to develop a practical understanding of the tools and techniques used in project management. You'll also explore the core theories that underpin the project management process.   

Technology Advisory Practices

Develop your ability to address complex business problems involving the use of technology and identify appropriate options and formulate recommendations. You’ll have the opportunity to work closely with a group of peers to apply technology advisory practices to a contemporary business case and gain business and academic skills applicable to different areas of advisory practice.  

Optional modules

Example modules include (please note that all modules are subject to change): 

Business Ethics for International Management

Develop your awareness of global approaches to ethics and gain a critical understanding of the key approaches to ethical theories from different cultures and national contexts. You’ll consider the global issues in relationships between business and society from different ethical perspectives relying on ethical theory and case study.   

These are the modules that we currently offer for 2024/25 entry. They may be subject to change as we regularly review our module offerings to ensure they're informed by the latest research and teaching methods.

Please note that the University cannot guarantee that all optional modules will be available to all students who may wish to take them.

You can also register your details with us to receive information about your course of interest and study and life at the University of Reading.