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Masters in Information Management and Digital Business

MSc Applied AI for Business

At a glance

  • Apply advanced methodical approaches to identify and address complex business challenges, designing AI-driven solutions that align with organisational goals.
  • Critically evaluate existing and emerging research, literature and practices and undertake substantial, independent research projects to explore AI applications in business.
  • Assess the impact of AI technologies on business strategy, operations, and value creation, to enable the seamless integration of AI technologies and business.
  • Acquire and apply essential technical skills, such as data analytics, problem-solving algorithms and cloud services, to design innovative AI-empowered business solutions.
  • Critically evaluate the social and ethical dimensions of AI in the context of its application to business.
  • Work effectively in team environments, leveraging collaborative skills to address business problems and deliver AI solutions.
  • Communicate findings, and solutions effectively through written reports and oral presentations, tailored to a range of audiences, including technical and non-technical stakeholders.
Locations
Henley Whiteknights
Subject area(s)
Digitalisation
Start Date
September 2025
Duration
12-36 months
Attendance
Full-time , Part-time
Programme Director
Giannis Haralabopoulos
Dr Giannis Haralabopoulos

Overview

This programme aims to develop the future leaders who will play a key role in an AI-empowered business environment. By the end of the programme you will be able to effectively align business strategy with AI strategy through the understanding of both business and technology.

The principal aim of the MSc Applied AI for Business is to produce graduates who are equipped with the knowledge and skills around AI, necessary for a career in the ever-evolving digitised management sector and make a positive impact on the world we live in. The programme combines academic rigor – teaching underpinned by research from both faculty from Henley Business School and the Department of Computer Science – with ‘real world’ practical application and insight. It comes with a comprehensive careers development programme, delivered by Henley Careers and Professional Development, which includes personalised mentoring support to help you achieve your goals. The University of Reading is ideally located in the Thames Valley, a major UK tech hub. The region currently boasts more than 150 companies and start-ups working in the AI sector. In 2023, Reading was ranked second in Data City’s list of “AI hotspots” in the UK.

Our Department of Computer Science offers expertise in data science and AI, as well as advanced computing for environmental science. 100% of the University’s research impact in Computer Science and Informatics has been classed ‘outstanding’ or ‘very considerable’ (Research Excellence Framework 2021, combining 4* and 3* submissions).

Careers support

Receive dedicated support from our award-winning careers team

We have an award-winning careers team that will support you through your postgraduate studies and four years after graduation.

Here is how Henley Careers can help you:

Careers Consultant appointments

Our Careers Consultant are here to help and support you with any careers related concern that you might have. Whether it’s CV advice, practicing for an interview, providing feedback if applications aren't successful or support planning your career goals. We are here to help empower you to progress in your career.

Events

Henley Careers organise numerous events aimed to help you build your confidence, develop the skills employers are looking for. Additionally, network with employers and expand your industry knowledge.

Alumni support

You can continue to book one-to-one appointments with your Careers Consultant and use our online resources. For up to four years after graduating we’re here to help and support in your career.

Career Smart

Get a head start in securing a graduate job by taking part in our online course, Career Smart. You can expect to learn about the graduate recruitment cycle in the UK. As well as where to look and how to start applying to jobs, and the different roles available to you.

For more information  please see our Careers page.

Henley students around campus 2025 2

Course structure

Pre-study
Modules
Optional modules

Exclusively available to Henley Business School offer holders, the Pre-study course suite comprises of innovative short courses designed and developed by Henley faculty on the Futurelearn platform, one of the leading online learning platforms.

Future of Work: Coding with Python for Business & Finance (Exclusive to Henley offer holders)

A course delivered online by Henley faculty and you will receive online support from one of our teaching staff members and be able to interact with other prospective students in your course.

Study skills for success (Exclusive to Henley offer holders)

This course will provide building blocks of knowledge to help you prepare for your learning journey in the area of your choice as well as equip you with key employability and study skills for successfully navigating your studies and professional career.

The programme comprises 180 credits, allocated across a range of compulsory and optional modules, some of which are shown below.

AI and Data Analytics in Business (INMR81)

20 [10 ECTS credits]

The aim of this module is for students to be able to evaluate the business value in utilising AI and data analytics and develop business technology solutions with an appreciation of AI and data analytics methods and technologies.

AI Software on the Cloud (CSMASC)

20

AI Software on the Cloud

Fundamentals of Artificial Intelligence (CSMFAI)

20

Fundamentals of Artificial Intelligence

Business Data Analytics (INMR95)

20 [10 ECTS credits]

This module introduces key concepts, methods, and tools for business data analytics. Data analytics are a fundamental tool for any organisation that plans to make strategic use of their data assets, and enables data-driven decision making. Core concepts that lend themselves to the three stages of data analytics.

Business Informatics (INMR91)

20 [10 ECTS credits]

This module helps the student understand the underpinning theory and methodology of business informatics for information systems and information management; appreciate business principles, organisation, processes and models; identify the user requirements and suitable IT systems solutions; and perform analysis and design of a systems solution using appropriate technologies.

MSc Dissertation (Applied AI for Business) (INMR78)

40

MSc Dissertation (Applied AI for Business)

Problem Solving with Python (CSMPSP)

20

Problem Solving with Python

Data Integration and Information Visualisation (CSMDIV)

20

Data Integration and Information Visualisation

IT Project Management (INMR65)

20 [10 ECTS credits]

The module consists of theoretical foundation for management with practical focus for the topic of IT projects. The module is designed to answer the question why different methodologies are used for different management purposes. It also answers the question how to utilize common project management tools for IT projects. The assessment uses a real-life case scenario asking the students to apply theories and techniques learned from this module. Management theories, principles and most up-to-date methodologies are naturally integrated including planning and delivery for different types of projects. After completing the module, students will be able to carry out project planning with different methods, exercise risk management and quality control techniques. Students will also be able to understand the characteristics of IT projects and measures on how to improve the project management success rate and understand how to use change control procedures to manage changes.

New Venture Start-Up (MMM123)

20 [10 ECTS credits]

This module provides students with a simulation of starting up a real business venture within a virtual incubator setting. New venture start-up involves more than generating a creative idea…it involves spotting a problem and generating a creative solution and then actually starting-up or taking action.

The programme can be taken part-time over three consecutive years.

The dissertation should be taken in the final year. The other 140 credits can be divided between the three years at the student’s discretion. A student may undertake an optional module at any time, without necessarily being constrained by the completion of core modules. The programme can be completed earlier but may not be completed over more than three years.

Students may carry out their dissertation projects in organisations as part of a placement. The placement needs to be arranged by students and requires an approval by the Programme Director who ensures that the placement satisfies the requirements of the Dissertation.

Modules or course content marked as optional are indicative and may be subject to change. Please note, constraints in timetable scheduling may mean you are unable to take some optional modules at the same time as others.

How we teach you

A holistic approach

Effective leadership requires more than first-class business acumen, it requires a degree of self-awareness and sensitivity. This Masters programme offers you a unique practice-centred approach to teaching equipping you with the tools to become a compelling leader. This approach creates emotionally intelligent graduates who can be fully effective in their chosen careers.

How you will learn

We have a strong reputation for transforming business ideas into sustainable system solutions, driven by academic excellence and rigorous research. Our programme integrates in-demand technical skills training with a strong emphasis on personal development, equipping graduates for successful hybrid careers

Our masters programmes feature a mix of core and optional modules, tailoring your degree towards your needs and career ambitions. You will complete up to seven taught modules and a dissertation during your programme, totalling 180 credits. One taught module usually equates to 20 credits or 10 hours of work per week. Your learning will include lectures, tutorials, workshops, lab practical classes, and guided independent study, with each accounting for 25% of your time on average. This provides you with the opportunity to engage in in-depth discussions and explore the study material with your lecturers and fellow students.

You will be introduced to state-of-the-art research findings and guest speakers from industry, then apply your critical thinking to real-world problem-solving. This gives you the opportunity to test, extend and refine your knowledge and skills with confidence.

How we assess you

Your learning will be assessed through a range of methods tailored to your chosen module, including summative assessments of coursework and examinations. Coursework may take the form of individual and group assignments, case study critiques, set exercises, and presentations. For a major piece of dissertation work, you will be assessed by a written dissertation report.

Ongoing support

While Masters students are self-motivated and driven, studying at this level can bring additional challenges, which we take seriously. Lecturers are accessible for discussions on specific module content. Your academic tutor serves as your first point of contact for support and can direct you to further professional guidance. Additionally, our support staff are here to help with anything that may arise during your time at Henley.

Fees & funding

UK/Home for 2025 entry

Full time Part time
£14,500 £7,250 per year

International (incl. EU) for 2025 entry

Full time Part time
£27,000 £13,500 per year

Scholarships

Scholarships are now available for 2025 entry Masters programmes. Henley is proud to have supported over 170 postgraduate students with scholarships for 2024 entry. For more information on our 2025 Scholarships programme visit our scholarships webpage.

Current scholarships

Entry requirements

Entry requirement Criteria
Undergraduate degree A good second class honours degree or the equivalent from an Internationally recognised University

English Language Requirements

Studying in a second language can be challenging. If your English language ability is below the minimum requirement, we may ask for evidence of proficiency. Alternatively, we may ask you to attend an English language course before you begin your studies with us.

Requirement Criteria
IELTS 6.5 with no component below 5.5 in any sub-skills

Pre-sessional English Programme

The Pre-sessional English Programme is for international students who need to meet their degree programme English language requirements. Our courses equip you with the skills and language needed for academic success, including critical thinking, self-reflection, learner autonomy, research skills and integrating sources. The Pre-sessional English Programme is accredited by the global association of Lecturers in English for Academic Purposes, which guarantees you will receive a high-quality student experience.

Find out about our comprehensive range of Pre-Sessional English courses

Acceptance of LanguageCert Online and DuoLingo English qualifications

We accept the non-SELT version of LanguageCert (which includes the online version) and DuoLingo as suitable English language qualifications. These can be accepted for direct entry onto Undergraduate (except Speech and Language Therapy), Postgraduate Taught (except Speech and Language Therapy) and Postgraduate Research programmes.

For information on individual programme requirements and other English language qualifications, please visit our English requirement equivalent page.

If you require specific advice on your qualification please contact admissions directly by e-mail  or telephone at +44 (0) 118 378 5289.

UK visa requirements

You may need to obtain a UK visa. This visa will allow to live and study in the UK. See the  UK Border Agency website.

Graduate Route

The UK's Graduate Route post-study work visa allows you to apply to stay in the UK for up to two years after you graduate, with the opportunity to undertake skilled work. Visit the University website for the latest information.

How to apply

Apply for 2025 entry now

Apply online  now through the University of Reading’s online application service.

The online application service allows you to complete your application information, attach electronic copies of your academic transcripts, certificates and other supporting information. It also provides a facility for an email request to be sent to your referees. This enables the referees to send your supporting references directly to us.

When to apply

We operate a rolling admissions system and it is recommended that you apply early to secure your place. There is no specific deadline and applications will be considered until the programme is full. However, to allow us time to process your application we recommend that you apply by the following dates:

UK/Home applicants International applicants
1 August 1 July

After you apply

You will receive a confirmation email when we receive your application form. Your application is then reviewed by a member of staff. If successful, you will receive a formal offer letter outlining any necessary entry criteria you will need to meet. You'll then be asked to confirm your acceptance of this offer.

If you require a Certificate of Acceptance for Studies (CAS) for your visa, details will be sent by email once all conditions of the offer have been met.

Throughout the admissions process we will keep you updated with key information via email. We also provide opportunities to interact with faculty and staff online.

Find us on Facebook  and keep up-to-date with news and events at Henley or ask us a question. In addition, you can speak to a current student, our students are always happy to share their Henley experience.

Chat to our students

Our students and alumni are always keen to share their Henley experience. Whether you are a prospective applicant or already applied to a Masters programme at Henley Business School. You can ask questions to a current student by clicking the “Chat to our students” button below.

When contacting one of our students, please introduce yourself and the Masters programme you have applied for.

Speak to a current student

Contact us

If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.