Sustainable entrepreneurs in line for £100,000 Uni award

The winner of a research award worth £100,000 is set to be announced after hundreds of entrepreneurs submitted business ideas designed to create real global change.

Nine finalists are in line for the University of Reading’s just IMAGINE if… award. The research award, held every two years, invites forward thinkers to submit their sustainable business ideas for evaluation by renowned entrepreneurs and social innovators. Ideas must address a global challenge that supports one of the United Nations' 17 Sustainable Development Goals.

The winner receives a substantial award of £100,000 for research and business support from the University of Reading and the Henley Business School.

Paul Lindley, founder of just IMAGINE if… and Chancellor of the University of Reading, said: "We see so many innovative ideas developed through just IMAGINE if… and our finalists’ submissions showcase the most exciting and creative proposals from hundreds of applicants. 

“Not only are these ideas concepts that will help people all over the world, but they are sustainable ideas - meaning they will benefit people for years to come. 

“Unlike other business innovation competitions, just IMAGINE if… connects budding entrepreneurs with philanthropy and academia to drive positive change.

“We are giving people across the globe the chance to do good for society, and we are proud to be at the forefront of this movement."

Since its inception, just IMAGINE if… has inspired more than 500 applications and created 20 finalists. Previous winners from Peru and India have benefited from the award, advice, skills, and network support provided by the University of Reading, Henley Business School and the University of Durham.