MQ2PRS: Products and Services

Module code: MQ2PRS

Module provider: Business Informatics, Systems and Accounting; Henley Business School

Credits: 20

Level: 5

When you'll be taught: Autumn / Spring / Summer module

Module convenor: Dr Outi Lundahl, email: o.lundahl@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: No placement specified

Academic year: 2024/5

Available to visiting students:

Talis reading list:

Last updated: 19 November 2024

Overview

Module aims and purpose

This module builds on the foundations laid in Organisations and the Environment to explore more deeply the principles of marketing and strategy in relation to the workplace.  Themes include stakeholder analysis; strategic resources and competencies; opportunities and competition (external market evaluation); Markets and marketing: research; market segmentation; marketing mix and planning; sales strategy; innovation and product development. 

The module aims to develop deeper knowledge and critical understanding of strategy and marketing.  Students are supported to apply these skills as they scrutinise the way their organisations operate. 

The module aims to prepare students to :: 

Develop and implement organisational strategy and plans, including approaches to sustainability and stakeholders.  

Assess the drivers of organisational change. 

Create marketing and sales strategies, to segment and target relevant markets and customers (global and local), through the analysis of opportunities and ways to market.  

Innovate in relation to product and service design. 

Module learning outcomes

By the end of the module the student will be able to:

Analyse the processes within an organisation that make up its operations and how these relate to the organisation’s strategy.  

Develop and evaluate a marketing plan that contributes towards achieving strategic organisational objectives. 

Critically assess their organisation's strategy and the process of strategic formation. 

Analyse factors that drive change in their organisation and understand the organisation’s reaction or lack of reaction to those factors. 

Additional outcomes 

Students should demonstrate how they have:  

Applied their knowledge to understand the critical factors driving change in their organisation 

Understand systems of innovation and product development 

Module content

Students will examine the development of organisational strategies and plans, the development and delivery of operational plans and consider the factors impacting on effective marketing planning. They will explore factors that drive organisational change and responses to these. Students will consider creative approaches to developing solutions to meet customer needs, through the use of customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationships. They will also identify theory and models that will inform their thinking.  They will be expected to apply learning to their workplace and be able to assess individual and organisational practice in the areas of strategy and marketing. 

Structure

Teaching and learning methods

shops, group work, peer support, and other learning activities.  During the module, students will follow a guided-learning path that will require them to read materials, access other core and optional learning materials and undertake a range of activities.  In addition to the learning path, students will attend workshops.  These are facilitated sessions that will help consolidate knowledge, apply it the workplace and develop higher order cognitive skills of analysis and evaluation.  Students will be expected to relate their learning to their day-to-day work.

Study hours

At least 21 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours scheduled as work-based learning and independent study. Participants will receive further details about how these hours will be delivered before the start of the module.  hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

50% pass mark - “Students need to achieve an overall module mark of 50% to pass this module.”

Summative assessment

Penalties for late submission of summative assessment

This module is subject to the Penalties for late submission for Postgraduate Flexible programmes policy, which can be found at:

https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmissionpgflexible.pdf

The Module Convenor will apply the following penalties to work submitted late:

• where the piece of work is submitted up to one calendar month after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark; 
• where the piece of work is submitted more than one calendar month after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Students will have the opportunity to make presentations in their groups at the workshops. They will receive feedback from their peers and course leader on the content and style of their presentations. 

Students will have the opportunity to contribute to group online discussions as part of their preparation before they come to a workshop. Tutors will moderate and provide feedback on the general discussion. 

Reassessment

Additional costs