MQ1ORE: Organisations and Environment

Module code: MQ1ORE

Module provider: International Business and Strategy; Henley Business School

Credits: 20

Level: 4

When you'll be taught: Full year

Module convenor: Dr Andrew Hull, email: andrew.hull@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: No placement specified

Academic year: 2024/5

Available to visiting students:

Talis reading list:

Last updated: 19 November 2024

Overview

Module aims and purpose

This module explores the organisation’s environmental context. The module considers the influences on organisations including its consumers and competitors; the role and function of marketing; an appraisal of stakeholders; in addition to consideration for its local, national and/or international context. It will consider how this operating environment may be analysed and used to direct strategy. It will consider the key approaches to strategy formation.

Module learning outcomes

Modules learning outcomes

By the end of the module, it is expected that the student will be able to:

1. Use tools to analyse the organisation’s environment.

2. Assess the effectiveness of its approach to marketing.

3. Appraise the organisation’s strategy and the methods by which strategy is formed

Module content

This module has been designed to provide valuable practical and theoretical insights into key organisational issues and practices associated with strategy, its formation and marketing. Students will consider organisational contexts and how they may be analysed. Students will examine how organisations can respond to various opportunities. They will also consider theories and concepts around strategy and its formation, marketing, environmental and stakeholder analysis. They will be expected to apply learning to their workplace and be able to assess individual and organisational practice in this area. 

Structure

Teaching and learning methods

The module will be taught using a blended learning approach. This will include directed self-study, workshops, group work, peer support, and other learning activities. During the module, students will follow a guided-learning path that will require them to read materials, access other core and optional learning materials and undertake a range of activities. In addition to the learning path, students will attend workshops. These are facilitated sessions that will help consolidate knowledge, apply it the workplace and develop higher order cognitive skills of analysis and evaluation. Students will be expected to relate their learning to their day-to-day work. 

The contact hours are shown for one semester in the table below for illustrative purposes only. The actual timing will vary depending on your cohort start date.

Study hours

At least At least 14 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module. hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

40% pass mark - Students need to achieve an overall module mark of 40% to pass this module.

Summative assessment

Penalties for late submission of summative assessment

This module is subject to the Penalties for late submission for Postgraduate Flexible programmes policy, which can be found at:

https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmissionpgflexible.pdf

The Module Convenor will apply the following penalties to work submitted late:

• where the piece of work is submitted up to one calendar month after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark; 
• where the piece of work is submitted more than one calendar month after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Reassessment

Additional costs