MNM3G019: Corporate Responsibility

Module code: MNM3G019

Module provider: Marketing and Reputation; Henley Business School

Credits: 10

Level: 7

When you'll be taught: Full year

Module convenor: Dr Irene Garnelo-Gomez, email: i.garnelo-gomez@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: No placement specified

Academic year: 2024/5

Available to visiting students:

Talis reading list:

Last updated: 19 November 2024

Overview

Module aims and purpose

Corporate responsibility has become a major topic of debate and concern in contemporary society, but also an area of managerial importance for organisations and their leaders. The Corporate Responsibility elective allows practising managers to gain an understanding of current corporate responsibility debates and issues, and of corporate responsibility concepts, tools and strategies, and their practical application.        

Aims:

The Corporate Responsibility elective is designed for practising managers to enable them to:

• Develop knowledge and understanding of contemporary issues and debates, and key concepts and theories, in the field of corporate responsibility

• Understand and review the principles and tools of stakeholder management, their application, and recognise the importance of positive stakeholder relationships for organisational success 

• Critically analyse the application of corporate responsibility in varied arenas of business activity

• Evaluate different approaches to managing corporate responsibility, demonstrate their application for and relationship with strategic management, and critically reflect on their role in long-term organisational performance

Module learning outcomes

By the end of the module, it is expected that the student will be able to:

1.  Recognise and critically engage with contemporary issues and debates in the corporate responsibility field

2.  Identify and discuss corporate responsibility concepts and theories and their relevance and application to wider management practice

3.  Explain the concepts and principles of stakeholder engagement, and recognise the importance of positive stakeholder relationships for organisational success

4.  Critically analyse the application of corporate responsibility in varied arenas of business activity

5.  Apply corporate responsibility concepts, theories and tools in support of strategic management, and critically reflect on their role in the achievement of long-term organisational performance

These outcomes will be achieved through a 1-day workshop, guided independent study and the completion of an assignment.

Additional Outcomes:
Programme members will have the opportunity to practice their research and data gathering skills, to utilise information technology, and to develop their proficiency in written communication.   

Module content

• Introduction to corporate responsibility
• Corporate responsibility concepts and theories
• Engaging with stakeholders
• Applying corporate responsibility
• Corporate responsibility strategy

Structure

Teaching and learning methods

It combines the delivery of a 1-day workshop with guided independent study, incorporating self-study, formative practical application exercises and reflection points, and online tutor support. Key module content is delivered through the workshop and the materials in Canvas. Programme members also complete a 3500-word assignment.     

PowerPoint presentations
Appropriate use of learning technologies where relevant
Interactive Q&A
IWork based learning opportunities.
Problem solving opportunities.

The contact hours are shown for one semester in the table below for illustrative purposes only. The actual timing will vary depending on your cohort start date.

Study hours

At least 7 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

50% pass mark - “Students need to achieve an overall module mark of 50% to pass this module.”  

Summative assessment

Penalties for late submission of summative assessment

This module is subject to the Penalties for late submission for Postgraduate Flexible programmes policy, which can be found at:

https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmissionpgflexible.pdf

The Module Convenor will apply the following penalties to work submitted late:

• where the piece of work is submitted up to one calendar month after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark; 
• where the piece of work is submitted more than one calendar month after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Reassessment

Additional costs