MNM2LRE: Leading Responsibly: Reflections on Enterprise and Risk

Module code: MNM2LRE

Module provider: Marketing and Reputation; Henley Business School

Credits: 15

Level: 7

When you'll be taught: Full year

Module convenor: Dr Bahram Mahmoodi Kahriz, email: bahram.mahmoodikahriz@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: No placement specified

Academic year: 2024/5

Available to visiting students: No

Talis reading list: F

Last updated: 19 November 2024

Overview

Module aims and purpose

This module forms part of the PGDip Business Administration (Senior Leader Apprenticeship) programme and, as such, sets out to provide the knowledge, skills and behaviours required by senior leaders in today’s world, in relation to the concepts of enterprise and risk.  The module covers a range of areas relating to enterprise and risk and is designed to meet the learning outcomes of Apprenticeship Standard C: Enterprise & Risk. 

Enterprises need a deep understanding of how to devise ethical strategies and manage risk if they are to thrive in today’s challenging world. This module examines the concepts of ethics and values-based leadership, before exploring approaches to embedding corporate responsibility in organisations.  Competitive strategies, including marketing communications strategies in a digital world, are discussed.  Effective decision-making is of paramount importance in organisations and this, along with the concept of entrepreneurialism are examined. In the light of the Covid-19 pandemic, an understanding of crisis and risk management strategies has never been more pertinent, and these are considered in this module.  The importance of leadership is highlighted, as a means to drive a culture of resilience in an organisation. Conversely, the ‘dark side’ of leadership is also explored, to equip students with the ability to challenge strategies and operations in terms of ethics, responsibility, sustainability, resource allocation and business continuity.   

Aims: 

The module is designed for practising managers and aims to provide the learner with:  

• Knowledge and understanding of ethics and values-based leadership theories and principles and approaches to developing a Corporate Social Responsibility programme.

• Knowledge and understanding of competitive strategies and entrepreneurialism and approaches to effective decision-making. 

• Insights into crisis and risk management strategies and effective communications strategies in today’s digital world. 

• The ability to challenge strategies and operations in terms of ethics, responsibility, sustainability, resource allocation and business continuity/risk management. 

• The ability to apply principles relating to corporate social responsibility, governance, and regulatory compliance. 

• The ability to drive a culture of resilience and to support development of new enterprise and opportunities. 

• The ability to lead and respond in a crisis situation using risk management techniques and .to shape and manage the communications strategy for their area of responsibility. 

Module learning outcomes

By the end of the module, it is expected that the student will be able to know and understand: 

Ethics and values-based leadership theories and principles

Approaches to developing a Corporate Social Responsibility programme and effective decision making

Crisis and risk management strategies

The organisation's developing communications strategy and its link to their area of responsibility and application of principles relating to Corporate Social Responsibility, Govenance and Regulatory compliance

Driving a culture of resilience and support in development of new enterprise and opportunities for leading and responding in a crisis situation using risk management techniques

Shaping and managing the communications strategy for their area of responsibility

Module content

• Individual values 

• Organisational values and corporate success 

• Values and ethical decision-making 

• The ethical and social impact of marketing 

• The importance of leading upwards: Followership 

• The link between reputation and corporate responsibility 

• Contemporary trends and models of corporate responsibility 

• Effective financial decision-making 

• New enterprise and opportunities 

• Marketing communications and the changing media landscape  

• Managing quality, performance operational risk and resilience 

• Managing risk in projects 

• Strategic failure, recovery and turnaround 

• Destructive, toxic, and narcissistic leadership 

• Team leadership and leadership development 

Global context: 

The module is taught with reference to global perspectives, where appropriate. 

Structure

Teaching and learning methods

Teaching and learning takes place through a blended learning approach. The teaching and learning methods comprise a combination of self-study via a range of online materials on the Canvas learning platform, face-to-face workshops with Academic Faculty and a Learning Coach, and facilitation of learning by a Learning Coach (face-to-face and online).  Programme members take an Action Learning approach, and each person forms part of an Action Learning set of approximately 6 - 8 learners throughout the Enterprise & Risk module. 

Materials on Canvas include content on-screen, videos, PowerPoint presentations, journal articles, book chapters, practice applications and reflection points. 

Please note that the contact hours listed below are shown for one semester in the table below for illustrative purposes only. The actual timing will vary depending  on your cohort start date. 

Study hours

At least At least 7 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.  hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

50% pass mark - Students need to achieve an overall module mark of 50% to pass this module.

Evaluation of the work-based project leads to a decision of ‘Proceed’ or ‘Revise’. In order to gain a ‘Proceed’ the learner must satisfactorily meet 50% of the learning outcomes for the module. Any learning outcomes not achieved will be highlighted for the learner, so that it is clear that these learning outcomes should be addressed prior to reaching Gateway for the End Point Assessment (EPA). Learners may revise their project as many times as necessary, as they progress through the programme. However, only one resubmission will be evaluated and feedback provided by the Learning Coac

Summative assessment

Penalties for late submission of summative assessment

This module is subject to the Penalties for late submission for Postgraduate Flexible programmes policy, which can be found at:

https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmissionpgflexible.pdf

The Module Convenor will apply the following penalties to work submitted late:

• where the piece of work is submitted up to one calendar month after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark; 
• where the piece of work is submitted more than one calendar month after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Facilitated learning activities are undertaken to support formative evaluation of the learning. These activities are not assessed for the purposes of the final module evaluation. 

This formative assessment takes the form of feedback on progress given to students at the Action Learning workshops or during other interactions with the Learning Coach as well as formative assessment of the individual assignment. 

Reassessment

Additional costs