MMM110: Entrepreneurial Management for Creative Artists

Module code: MMM110

Module provider: Leadership, Organisations and Behaviour; Henley Business School

Credits: 20

Level: Postgraduate Masters

When you'll be taught: Semester 1

Module convenor: Professor Norbert Morawetz, email: n.morawetz@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: No placement specified

Academic year: 2024/5

Available to visiting students: No

Talis reading list:

Last updated: 28 May 2024

Overview

Module aims and purpose

This is a dynamic module introducing students to key aspects of starting a creative enterprise.

Module learning outcomes

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models. Key learning outcomes include: 

1. To describe, discuss and appraise; the process of business start-up; the nature and significance of enterprise and entrepreneurial development. 
2. To plan and develop a business idea into a venture plan. 
3. To discuss financing sources to support a new creative venture. 
4. To explain financial reporting processes including cash flow

Module content

• The myth of the entrepreneur
• The entrepreneurial process 
• Entrepreneurial mind-set
• Ideation and design thinking
• Effectuation 
• Business models, Business model canvas, business model patterns 
• Viability, desirability and feasibility 
• Lean start-up, validation experiments, customer research
• Basics of business finance including basic cash-flow, cost & profit, pricing strategies
• Financing for start-ups
• Presenting the business idea 

Structure

Teaching and learning methods

Brief description of teaching and learning methods

This module uses a combination of academic study and experiential learning. Teamwork is central to many of the module’s activities. Sessions are comprised of lectures and individual and team activities.

Study hours

At least 16 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note that the hours listed below are indicative and for guidance purposes only.

Study hours

At least 24 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

Students need to achieve an overall module mark of 50% to pass this module.

Summative assessment

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
• the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
• where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

• where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Reassessment

Additional costs