MM270: Practice of Entrepreneurship

Module code: MM270

Module provider: Leadership, Organisations and Behaviour; Henley Business School

Credits: 20

Level: Level 2 (Intermediate)

When you'll be taught: Semester 1

Module convenor: Dr Rifat Kamasak, email: r.kamasak@henley.ac.uk

Module co-convenor: Dr Aaron Ahali, email: a.y.ahali@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: na

Academic year: 2024/5

Available to visiting students: No

Talis reading list: Yes

Last updated: 28 May 2024

Overview

Module aims and purpose

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning. Students will explore the nature of enterprise and entrepreneurship and its importance for economic development. Students will develop an understanding of what is required to start and manage a new venture and will be able to apply basic entrepreneurial skills in the areas of business planning, organising and marketing. Students will learn and apply standard business practices including how to organise meetings, business planning, opportunity evaluation, marketing and finance.

The module lead at the University of Reading Malaysia is Dr Siohong Tih.

Module learning outcomes

By the end of the module, it is expected that students will be able to:

1. To describe, discuss and appraise; the process of business start-up; the nature and significance of enterprise and entrepreneurial development; entrepreneurship and intrapreneurship
2. To plan and develop a business idea into a venture plan
3. To work successfully in a team and reflect on one’s own effectiveness within that team
4. To apply standard project management practices including meetings, action planning, allocation of work etc.

Module content

• Entrepreneurial mind-set, entrepreneurs, entrepreneurial process
• Ideation and design thinking
• Effectuation
• Business models, Business model canvas, business model patterns
• Viability, desirability and feasibility
• Lean start-up, validation experiments, customer research
• Project-management and team-management
• Cashflow, cost & profit, pricing strategies
• Presenting the business idea
• Financing for start-ups

Structure

Teaching and learning methods

1. Lectures: Online lectures introduce students to key concepts of entrepreneurship.
2. Seminars: Students will be matched into teams at the beginning of the semester. Sessions are comprised of activities individual and team activities that ground the concepts learnt in the lectures.

This module may be taught in a different Semester if you are studying at our campus in Malaysia.

For students studying at our campus in Malaysia: This module may be taught in a different semester and the breakdown of study hours may differ to those set out in the Study Hours table (please refer to the Module Handbook for the correct breakdown). In addition, you will be required to complete an additional 40 hours of study, taking the total number of study hours to 240 for this module. This is to comply with the Malaysian Quality Agency (MQA).

Study hours

At least 25 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

Students need to achieve an overall module mark of 40% to pass this module. 

Summative assessment

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
• the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
• where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

• where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Reassessment

Additional costs