MM1F20: Business in Practice: Markets, Marketing and Management

Module code: MM1F20

Module provider: International Business and Strategy; Henley Business School

Credits: 20

Level: 4

When you'll be taught: Semester 2

Module convenor: Dr Andrew Hull, email: andrew.hull@henley.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: na

Academic year: 2024/5

Available to visiting students: No

Talis reading list: Yes

Last updated: 19 November 2024

Overview

Module aims and purpose

The aim of this module is to provide students with a foundation in business and management practices and theories. The module will introduce students to the competitive environment, markets, strategy, marketing, operations, organisational behaviour and entrepreneurship. While students will learn the core concepts which underpin these areas, they will also gain an understanding of the inter-relationships between them.

While there is a strong emphasis on key theories and frameworks, students will be required to apply them to current business cases which will help them as they start their careers in whatever industry they choose.

Throughout the module there is a strong emphasis in both the teaching and assessment on the skills that students need to develop if they are to succeed in their careers. These include practical skills in, for example, use of technology, as well as personal development skills such as self-awareness and leadership.

The module lead at the University of Reading Malaysia is Dr Elsie Fong.

Module learning outcomes

By the end of the module, it is expected that students will be able to: 

1. Explain the core functions of business and management.
2. Analyse the business environment and the industries and organisations that operate within it using relevant tools, concepts, theories and frameworks.
3. Explain the inter-relationships and interdependencies of core management disciplines and functions.
4. Apply employment relevant skills. A particular focus is on effective group work but the module will also develop research, analysis, presentation and project management skills.

Module content

The module will cover the following topics:

• The purpose and values of corporations
• The global business environment
• Developing strategy
• Markets and marketing
• Organisations and their structures
• Organisational behaviour
• Leadership and management
• Entrepreneurs and entrepreneurship

Structure

Teaching and learning methods

The module delivery will consist of a mixture of lectures and facilitated seminars in which students will work in small teams.

This will be supplemented by on-line activities delivered through Blackboard.

This module may be taught in a different Semester if you are studying at our campus in Malaysia.

For students studying at our campus in Malaysia: This module may be taught in a different semester and the breakdown of study hours may differ to those set out in the Study Hours table (please refer to the Module Handbook for the correct breakdown). In addition, you will be required to complete an additional 40 hours of study, taking the total number of study hours to 240 for this module. This is to comply with the Malaysian Quality Agency (MQA). 

Study hours

At least 46 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

Students must achieve an overall module mark of 40% to pass this module.

Summative assessment

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
• the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
• where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

• where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Students will undertake 2 group based formative assessments:

• A draft of one section of their written report
• A short presentation of their written report

Reassessment

Additional costs