ADMACB: Applied Consumer Behaviour Project

Module code: ADMACB

Module provider: School of Agriculture, Policy and Development

Credits: 20

Level: Postgraduate Masters

When you'll be taught: Semester 2

Module convenor: Ms Sandra Preciado, email: s.l.preciado@reading.ac.uk

Pre-requisite module(s):

Co-requisite module(s):

Pre-requisite or Co-requisite module(s):

Module(s) excluded:

Placement information: NA

Academic year: 2024/5

Available to visiting students: No

Talis reading list: Yes

Last updated: 20 May 2024

Overview

Module aims and purpose

One of the key objectives of your MSc programme is to provide you with knowledge and current management skills and critical thinking important to successful business management. This module will focus on building confidence to work in teams and encourage a strong problem-solving philosophy. The assessment is based around a consumer behaviour-related project.

Module learning outcomes

By the end of the module, it is expected that students will be able to:

1. present a critical analysis and understanding of a business problem that will guide the research process and project
2. demonstrate competency in the use of effective research skills including the delivery of a coherent group presentation
3. address and present clear solutions for businesses
4. produce an effective consultancy report 

Module content

• Introduction to module and applied consumer behaviour 
• Consumer behaviour in a marketing context
• Consumer research
• Critical thinking and how to analyse case studies
• Report writing
• Consultancy 

Structure

Teaching and learning methods

The above topics will be presented in a series of lectures, videos, seminars, and discussions. Teaching will incorporate examples and a case study approach that will be covered in a series of seminars. Teaching will include a mixture of face to face and online activities.

Study hours

At least 44 hours of scheduled teaching and learning activities will be delivered in person, with the remaining hours for scheduled and self-scheduled teaching and learning activities delivered either in person or online. You will receive further details about how these hours will be delivered before the start of the module.

Please note the independent study hours above are notional numbers of hours; each student will approach studying in different ways. We would advise you to reflect on your learning and the number of hours you are allocating to these tasks.

Semester 1 The hours in this column may include hours during the Christmas holiday period.

Semester 2 The hours in this column may include hours during the Easter holiday period.

Summer The hours in this column will take place during the summer holidays and may be at the start and/or end of the module.

Assessment

Requirements for a pass

Students need to achieve an overall module mark of 50% to pass this module.

Summative assessment

Penalties for late submission of summative assessment

The Support Centres will apply the following penalties for work submitted late:

Assessments with numerical marks

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of three working days;
• the mark awarded due to the imposition of the penalty shall not fall below the threshold pass mark, namely 40% in the case of modules at Levels 4-6 (i.e. undergraduate modules for Parts 1-3) and 50% in the case of Level 7 modules offered as part of an Integrated Masters or taught postgraduate degree programme;
• where the piece of work is awarded a mark below the threshold pass mark prior to any penalty being imposed, and is submitted up to three working days after the original deadline (or any formally agreed extension to the deadline), no penalty shall be imposed;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

Assessments marked Pass/Fail

• where the piece of work is submitted within three working days of the deadline (or any formally agreed extension of the deadline): no penalty will be applied;
• where the piece of work is submitted more than three working days after the original deadline (or any formally agreed extension of the deadline): a grade of Fail will be awarded.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/qap/penaltiesforlatesubmission.pdf

You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Formative assessment

Formative assessment is any task or activity which creates feedback (or feedforward) for you about your learning, but which does not contribute towards your overall module mark.

Feedback on the development of activities and discussions will provide the basis for formative assessment.

Reassessment

Additional costs