APME82-Human Motivation

Module Provider: School of Agriculture, Policy and Development
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2023/4

Module Convenor: Dr Anna Macready
Email: a.l.macready@reading.ac.uk

Type of module:

Summary module description:

Explore the theory and practice of human motivation, self-control, and self-regulation, and examine these concepts in relation to consumer behaviour in a variety of settings. Drawing on perspectives from a variety of fields including psychology, marketing, and consumer research, identify practical ways in which motivation may be enhanced.

Aims:

To enable students to study topics relating to human motivation, and critically evaluate methods and applications of motivation theory in consumer marketing research.

Assessable learning outcomes:

At the end of this course students will:

1. Understand and critically evaluate theories and models of human motivation


2. Be equipped to create strategies to improve motivation in a variety of practical settings.

Additional outcomes:

Outline content:

Sessions will be a mixture of lectures and interactive discussions. Key issues in motivation will be analysed in relation to consumer behaviour, drawing on a range of perspectives in psychology, marketing and consumer research.

Brief description of teaching and learning methods:

Students will experience a mixture of lectures and interactive discussions. 

Contact hours:

	Autumn	Spring	Summer
Seminars		20
Guided independent study:
Wider reading (independent)		25
Preparation for seminars		4
Completion of formative assessment tasks		1
Revision and preparation		10
Essay preparation		40
Total hours by term	0	100	0
Total hours for module	100

Summative Assessment Methods:

Method	Percentage
Written assignment including essay	80
Set exercise	20

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

The module will be assessed by written coursework and a team case study oral presentation. 

Formative assessment methods:

Class exercises and discussions will provide the basis for formative assessment.

Penalties for late submission:

The below information applies to students on taught programmes except those on Postgraduate Flexible programmes. Penalties for late submission, and the associated procedures, which apply to Postgraduate Flexible programmes are specified in the policy 'Penalties for late submission for Postgraduate Flexible programmes', which can be found here: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/cqsd-old-site-documents/penaltiesforlatesubmissionpgflexible.pdf
The Support Centres will apply the following penalties for work submitted late:

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/cqsd-old-site-documents/penaltiesforlatesubmission.pdf
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

A mark of 50% overall (weighted average of the coursework marks).

Reassessment arrangements:

Re-submission of coursework

Additional Costs (specified where applicable):

1) Required text books:  None

2) Specialist equipment or materials:  None

3) Specialist clothing, footwear or headgear:  None

4) Printing and binding:  None

5) Computers and devices with a particular specification:  None

6) Travel, accommodation and subsistence:  None

Last updated: 30 March 2023