MNM3G019-Corporate Responsibility

Module Provider: Marketing and Reputation
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Autumn / Spring / Summer module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2022/3

Module Convenor: Dr Irene Garnelo-Gomez
Email: i.garnelo-gomez@henley.ac.uk

Type of module:

Summary module description:

Corporate responsibility has become a major topic of debate and concern in contemporary society, but also an area of managerial importance for organisations and their leaders. The Corporate Responsibility elective allows practising managers to gain an understanding of current corporate responsibility debates and issues, and of corporate responsibility concepts, tools and strategies, and their practical application.        

Aims:

The Corporate Responsibility elective is designed for practising managers to enable them to:

• Develop knowledge and understanding of contemporary issues and debates, and key concepts and theories, in the field of corporate responsibility


• Understand and review the principles and tools of stakeholder management, their application, and recognise the importance of positive stakeholder relationships for organisational success 


• Critically analyse the application of corporate responsibility in varied arenas of business activity


• Evaluate different approaches to managing corporate responsibility, demonstrate their application for and relationship with strategic management, and critically reflect on their role in long-term organisational performance

Assessable learning outcomes:

On completion of the elective, programme members should be able to:

• Recognise and critically engage with contemporary issues and debates in the corporate responsibility field


• Identify and discuss corporate responsibility concepts and theories and their relevance and application to wider management practice


• Explain the concepts and principles of stakeholder engagement, and recognise the importance of positive stakeholder relation ships for organisational success


• Critically analyse the application of corporate responsibility in varied arenas of business activity


• Apply corporate responsibility concepts, theories and tools in support of strategic management, and critically reflect on their role in the achievement of long-term organisational performance

These outcomes will be achieved through a 1-day workshop, guided independent study and the completion of an a ssignment.

Additional outcomes:

Programme members will have the opportunity to practice their research and data gathering skills, to utilise information technology, and to develop their proficiency in written communication.   

Outline content:

• Introduction to corporate responsibility


• Corporate responsibility concepts and theories


• Engaging with stakeholders


• Applying corporate responsibility


• Corporate responsibility strategy

Brief description of teaching and learning methods:

It combines the delivery of a 1-day workshop with guided independent study, incorporating self-study, formative practical application exercises and reflection points, and online tutor support. Key module content is delivered through the workshop and the materials in Canvas. Programme members also complete a 3500-word assignment.     

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Assessment is through the completion of a 3500-word individual essay (100% of the module marks). Assignments may not exceed the specified word count by more than 20%, or fall short of it by more than 10%.

Formative assessment methods:

Optional formative practical application exercises and reflection points.  

Penalties for late submission:

These are in accordance with the programme specification

Assessment requirements for a pass:

The pass mark for the individual assignment is 50%

Reassessment arrangements:

Reassessment by 100% assignment (capped at 50%); to be submitted within 6 weeks of notification of module failure, date dependent on cohort entry and to be advised by the Programme Administrator. 

Additional Costs (specified where applicable):

Last updated: 29 March 2022