FBMETB-Emerging Technologies Business Case Study

Module Provider: Food and Nutritional Sciences
Number of credits: 15 [7.5 ECTS credits]
Level:7
Terms in which taught: Summer term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2022/3

Module Convenor: Dr Emma Bennett
Email: e.j.bennett@reading.ac.uk

Module Co-convenor: Prof Richard Frazier
Email: r.a.frazier@reading.ac.uk

Type of module:

Summary module description:

In this module you will form international and cross-disciplinary teams across the EIT Food cohort to develop new and promising business cases for specific emerging technologies in the food sector. Throughout this module you will be mentored by and present your findings to potential investors from industry partners.

Aims:

1. Develop innovative business models for the food sector


2. Generate new products and services in the food sector from existing knowledge, ideas and technologies


3. Develop leadership skills and the ability to work together in international teams

Assessable learning outcomes:

Upon completion of this module students will be able to:

• Decribe the business environment in the food sector


• Perform a due diligence analysis on a specific food sector idea


• Articulate the market opportunity, including a competitor analysis and industry assessment


• Develop a commercialisation strategy


• Pitch a strategy to potential investors

Additional outcomes:

Throughout the module the students will develop the following transferable skills; working in an international and cross-disciplinary team, working with students who are located in different geographical regions acoss Europe, verbal communication skills and business awareness.

Outline content:

The module will cover the following content:                                                                                                                                                                                

• Interlectual property protection mechanisms


• Due dilligance on science and technology


• Business model creation and commercialisation pathways


• Market and industry assessment


• Routes to market for clean technologies


• Managing ventures

Global context:

Students will be developing a product idea for the global food market, as such they must consider how their emerging technology will be utilised in different geographic locations around the world.

Brief description of teaching and learning methods:

The module will be delivered via a combination of workshop sessions with keynotes from industry partners, online meetings, mentoring sessions, as well as on-site mentoring by teaching staff. An online materials repository will be available for self-study. The business cases are to be presented and pitched at a dedicated workshop session.

Contact hours:

	Autumn	Spring	Summer
Tutorials			15
Project Supervision			5
Guided independent study:
Wider reading (independent)			20
Wider reading (directed)			30
Preparation for presentations			10
Group study tasks			45
Essay preparation			25
Total hours by term	0	0	150
Total hours for module	150

Summative Assessment Methods:

Method	Percentage
Report	60
Oral assessment and presentation	40

Summative assessment- Examinations:

N/A

Summative assessment- Coursework and in-class tests:

Students will produce a 20 page report that outlines the business case for an emerging technology that could be used within the food sector.  The students will also pitch their idea for an emerging technology to industy partners in a 15 minute oral presentation.

Formative assessment methods:

Penalties for late submission:

The below information applies to students on taught programmes except those on Postgraduate Flexible programmes. Penalties for late submission, and the associated procedures, which apply to Postgraduate Flexible programmes are specified in the policy £Penalties for late submission for Postgraduate Flexible programmes£, which can be found here: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/cqsd-old-site-documents/penaltiesforlatesubmissionpgflexible.pdf
The Support Centres will apply the following penalties for work submitted late:

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/cqsd-old-site-documents/penaltiesforlatesubmission.pdf
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

50%

Reassessment arrangements:

Resubmission of coursework with mark capped at 50%.

Additional Costs (specified where applicable):

1) Required text books: 

2) Specialist equipment or materials: 

3) Specialist clothing, footwear or headgear: 

4) Printing and binding: 

5) Computers and devices with a particular specification: 

6) Travel, accommodation and subsistence: 

Last updated: 22 September 2022