EC347-Industrial Organisation

Module Provider: School of Politics, Economics and International Relations
Number of credits: 20 [10 ECTS credits]
Level:6
Terms in which taught: Autumn term module
Pre-requisites: EC201 Intermediate Microeconomics
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2022/3

Module Convenor: Dr Joo Young Jeon
Email: j.jeon@reading.ac.uk

Type of module:

Summary module description:

This module presents a number of lessons from theoretical industrial economics for our understanding of corporate decision-making - such as price-setting, output-setting, investment in productive capacity, advertising, product differentiation, vertical integration and collusive behaviour. In this context, the role of industrial competition is emphasised and both the determinants of market structure and the imperatives for competition policy intervention are discussed.

Aims:

The aim of this module is to:

• provide knowledge and understanding of the economic analysis that underlies the functioning of markets and industries and the behaviour of firms within them;


• to give students analytical skills to understand problems in business economics;


• to provide students with the ability to analyse competition policy questions in terms of their implications for social welfare and economic efficiency.

Assessable learning outcomes:
Students will be assessed on their ability to understand and apply economic analysis to the problems of modern business enterprises. This will include the ability to analyse: the determinants of market structure; the influence on corporate strategy of competition among rivals; the strategies of dominant firms and firms operating in oligopolistic markets.

Additional outcomes:
Students should be able to apply the techniques discussed to enterprises and markets in different countries and at different times.

Outline content:

On successful completion of this module students should:

• Understand optimal pricing behaviour by firms with market power, including limit and predatory pricing.


• Understand the basic determinants of market structure.


• Acquire knowledge of the factors that determine the conduct of firms in terms of their price setting, advertising, product differentiation and other decisions.


• Develop an understanding of the way that economic analysis can lie behind the application of competition policy.


• Acquire knowledge of the economic justification behind the potential need to intervene in markets and how this can be done effectively.

Brief description of teaching and learning methods:

A combination of lectures, discussions of assigned topics and problems, and assessed essays.

Contact hours:

	Autumn	Spring	Summer
Lectures	20		2
Guided independent study:	160		18
Total hours by term	180		20
Total hours for module	200

Summative Assessment Methods:

Method	Percentage
Written exam	60
Written assignment including essay	40

Summative assessment- Examinations:
One 3-hour unseen written paper.
Part 3 examinations are held in the Summer term.

Summative assessment- Coursework and in-class tests:

There will be a problem set that accounts for 40% of the overall module mark.

Formative assessment methods:

Penalties for late submission:

The Support Centres will apply the following penalties for work submitted late:

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

The University policy statement on penalties for late submission can be found at: https://www.reading.ac.uk/cqsd/-/media/project/functions/cqsd/documents/cqsd-old-site-documents/penaltiesforlatesubmission.pdf
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:
A minimum overall mark of 40%.

Reassessment arrangements:
Re-examination for all modules takes place in August/September of the same year.
Re-assessment is by examination only; coursework is not included at the second attempt.

Additional Costs (specified where applicable):

1. Required text books: None


2. Specialist equipment or materials: None


3. Specialist clothing, footwear or headgear: None


4. Printing and binding: None


5. Computers and devices with a particular specification: None


6. Travel, accommodation and subsistence: None

Last updated: 22 September 2022