TY3PD-Packaging Design

Module Provider: Typography
Number of credits: 10 [5 ECTS credits]
Level:6
Terms in which taught: Autumn / Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Rob Banham
Email: r.e.banham@reading.ac.uk

Type of module:

Summary module description:

The module will be taught in either the Autumn or Spring terms, depending on student selection and staff availability. If the module runs in the Spring term then the contact hours will be the same as those listed below for the Autumn term.

This module provides students with an opportunity to explore printed packaging design in response to an agreed brief.

Aims:

• To develop students’ understanding of the use of materials in packaging design;


• To extend students craft skills through the making of 3d mockups;


• To encourage consideration of client, audience, and point of sale.

Assessable learning outcomes:

By the end of the module students should be able to:

• demonstrate creative thinking in response to a specific design problem


• demonstrate exploration of alternative approaches to a problem


• recognise conventional types, or genres, of graphic design, and explore the constraints and opportunities associated with them


• analyse the problem posed by the brief, and propose a solution which is appropriate to the needs of cl ient, audience, and point of sale


• conceptualize a product in a way that potential audiences can understand


• design a series of items which is both coherent and makes the most of opportunities offered by each different format / medium


• design packaging that engages the user throughout their experience of it


• select formats and materials for packaging that are appropriate for particular products


• choose appropriate images, colours, typefaces and lettering and deploy them professionally


• construct convincing, well-made, prototypes of printed packaging to a professional level

Additional outcomes:

Students should also be able to effectively contribute to meetings, explain and defend their work, and demonstrate project management skills.

Outline content:

Students will work independently on a single brief to be agreed with the group. Possible briefs include: music packaging; series design; food packaging.

Global context:

As part of their independent research for the project students will research the work of a graphic designers. They will also need to consider the needs of different audiences.

Brief description of teaching and learning methods:

Practical work is conducted through using a number of teaching and learning methods. Initial group discussions are will be conducted to develop the brief and explore its requirements. This discussion might be supported by demonstrations or through the analysis of exemplars. To support the on-going process of work, scheduled individual and group tutorials and critiques are used, both to assess work in progress and to facilitate the use of particular technologies. During these meetings, student s will often present and defend their approach to the brief. Projects end with a larger group meeting to review work and to assess and evaluate the work of peers. Additional feedback and discussion occurs in individual sessions.

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

A practical project, which contributes 100% of the module mark, will be submitted according to an established schedule. Following the completion of the module, the practical project is resubmitted in the Summer Term and receives a final, moderated mark. Marking and moderating will take into account the formative assessment stage (see below) and any additional work the student has undertaken prior to final submission.

Formative assessment methods:

Formative feedback is given during the project; further feedback (including an indicative marking rubric) is given after initial project submission; a final opportunity for feedback is offered in summer term to students making changes before final submission.

Penalties for late submission:

Non-standard penalties apply to the late submission of Part 3 practical work that is assessed in Summer Term (i.e. all work in module TY3DP3 and practical work submitted for optional modules). 10% of the total marks available for the work will be deducted from the final mark where work is submitted up to 24 hours late. Thereafter the mark falls to zero. Assessors may exercise discretion in the application of penalties.

For non-practical work the standard University policy applies: ?http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf

Assessment requirements for a pass:

A mark of 40% overall

Reassessment arrangements:

Resubmission of failed coursework

Additional Costs (specified where applicable):

1) Required text books: None

2) Specialist equipment or materials: None

3) Specialist clothing, footwear or headgear: None

4) Printing and binding: Students may need to purchase specialist materials and will need to pay printing costs.

5) Computers and devices with a particular specification: None

6) Travel, accommodation and subsistence: None

Last updated: 3 November 2021