MMM043-Principles of Marketing

Module Provider: Marketing and Reputation
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Irute Karanicholas
Email: i.karanicholas@henley.ac.uk

Type of module:

Summary module description:

The module considers fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing. The module deals with marketing on a strategic level. 

Aims:

The Module aims to provide students with a clear understanding of the fundamentals (principles) underlying contemporary marketing and enable student to apply theory in practice. 

Assessable learning outcomes:

The module is designed with the intention to help improve students’ employability skills in marketing. 

By the end of the Module students should be able to: 

1. Discuss the theoretical principles underlying contemporary marketing thought.


2. Appraise and apply a range of marketing strategies, tools and techniques.


3. Evaluate an organisation’s marketing planning process.


4. Understan d consumer benefits and discuss the influences on consumer choices.


5. Understand how to position a product/company and communicate with consumers effectively.


6. Design and present a sound marketing presentation. 


7. Understand the work of a Marketing Manager in practice, with the focus on strategic level. 

Additional outcomes:

• Articulate arguments and demonstrate critical thinking effectively. 


• Develop verbal communication skills. 


• Develop visual and design skills.? 


• Organise materials efficiently. 


•  Effectively work in a team. 

 

Outline content:

The module examines the basic principles of marketing, the marketing environment and marketing strategy, as well as other contemporary topics in marketing. 

Brief description of teaching and learning methods:

Interactive lectures and other interactive activities, tutorials, presentation, and independent study.? 

Contact hours:

	Autumn	Spring	Summer
Lectures	20
Seminars	0
Tutorials	4
Demonstration	1
Practicals classes and workshops	6
Guided independent study:
Wider reading (independent)	24
Wider reading (directed)	24
Advance preparation for classes	20
Preparation for tutorials	4
Preparation for presentations	39
Preparation for performance	24
Preparation of practical report	29
Reflection	5
Total hours by term	200	0	0
Total hours for module	200

Summative Assessment Methods:

Method	Percentage
Practical skills assessment	60
Set exercise	40

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

Practical skill assessment (60%) will consist of two interrelated elements: 

• 
  

  Individual test (20%). Completed during week 8 of the term. 

  
  


• 
  

  Team?presentation (40%).?Presented during week 11, last week of the term.  

  
  

Set exercise (40%) will be conducted in small teams. The work will be assessed through individual reflection. Submission date: week 7 of the term.  

Formative assessment methods:

Students will receive formative feedback on a number of occasions, including feedback given during the tutorials, as well as lectures. 

Penalties for late submission:

Penalties for late submission on this module are in accordance with the University policy. Please refer to page 3 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

A weighted average mark of all assignments of 50%.

Reassessment arrangements:

By set exercise. 

Additional Costs (specified where applicable):

Cost	Amount
1. Required text book	£70.00

 

Last updated: 26 August 2021