MM382-Intellectual Property Management

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:6
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Dr Marrisa Joseph
Email: m.joseph@henley.ac.uk

Type of module:

Summary module description:

There are many goods and services that are the products of intellectual creations; from copyright in the latest blockbuster film, to patents in new technology and in trademarks of our favourite brands. Intellectual Property Rights (IPR) can significantly contribute to the market value of enterprises, and they can have an important role in driving creativity and innovation in organisations. This module engages in a detailed analysis of how the management of IPR can be exploited for entrepreneurial opportunities and utilised in a commercial strategy. Furthermore, it will explore the importance of IPR in maintaining competitive advantage in the wider business contexts of marketing, strategy and entrepreneurship.

Aims:

To provide students with an in-depth understanding of how to protect, exploit and enforce Intellectual Property Rights from a strategic management perspective, and to develop their understanding of a commercial and entrepreneurial approach to Intellectual Property. The module also aims to provide students with the tools to assess how Intellectual Property Rights are managed and used strategically within different business contexts.

Assessable learning outcomes:

• Describe and discuss regulatory frameworks that affect the exploitation and protection of IPR


• Evaluate the use of IPR in different business contexts


• Discuss the exploitation, protection and enforcement of IPR as part of a commercial strategy


• Examine the role of IPR in generating and exploiting opportunities


• Evaluate the impact of technology on Intellectual Property management


• Assess social, economic a nd international environments and their effect on IPR

Additional outcomes:

To provide students with the confidence to recognise potential exploitation and opportunities for IPR, both for starting their own businesses and in their future careers.

Outline content:

• Historical & contemporary context of IPR


• Recognising IP value and exploitation


• Intellectual Property as a business model, commercial strategy and management of IPR


• Legal issues: IP enforcement and protection


• Technology and IP


• Societal factors and international constraints on IP

Brief description of teaching and learning methods:

The module will be taught through a combination of lectures and seminars. The lectures, will be larger classes in which the core content is presented, these will be interactive sessions providing opportunity for class discussion. The seminars will be small group sessions in which specific topics or cases are discussed in greater depth, and in which students will be able to present and receive feedback on their work.

Contact hours:

	Autumn	Spring	Summer
Lectures		20
Seminars		5
Guided independent study:
Wider reading (independent)		74
Wider reading (directed)		74
Advance preparation for classes		10
Preparation for seminars		2
Completion of formative assessment tasks		2
Revision and preparation		3
Essay preparation		5
Reflection		5
Total hours by term	0	200	0
Total hours for module	200

Summative Assessment Methods:

Method	Percentage
Written assignment including essay	65
Class test administered by School	35

Summative assessment- Examinations:

None

Summative assessment- Coursework and in-class tests:

Assessment 1: In Class Test (35%); during Week 7

Assessment 2: Individual Written Business Proposal (65%) 1500 words, submission in Week 11

Students are to identify and write a report on an opportunity where Intellectual Property Rights (IPR) could be exploited.

Formative assessment methods:

Opportunities will be given to discuss ideas with the cohort and receive peer feedback on the viability of proposal(s)

Penalties for late submission:

The Support Centres will apply the following penalties for work submitted late:

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:

40%

Reassessment arrangements:

Re-submission of an individual written assignment. 

Additional Costs (specified where applicable):

Last updated: 14 April 2021