AP3EX3-Consumer Research Group Project 2

Module Provider: Agr and Food Econ
Number of credits: 10 [5 ECTS credits]
Level:6
Terms in which taught: Autumn term module
Pre-requisites: AP2EX3 Consumer Research Group Project 1 (Including Career Planning)
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2021/2

Module Convenor: Mr Nick Walker
Email: n.walker@reading.ac.uk

Type of module:

Summary module description:

Working in teams, participate in a Consultancy project for a client organisation, where you will apply and further develop skills in consumer and market research, including designing questionnaires and/or in-depth interviews and focus groups protocols, collection of appropriate quantitative and qualitative data through a variety of methods; analysis of the data using relevant techniques and computer software; writing a project report in a business style; and delivery of a presentation on the outcomes of the project. In addition, hone your skills in team working, networking, and project management. This is the second part of the project, with the first part taking place in Part 2 (AP2EX3).

Aims:
The aim of this module is to provide an opportunity for students - working in groups - to participate in a consultancy project for a client company or organisation (private and public sector) in order to apply and further develop consumer / market research skills. In carrying out the project students will also acquire skills in team working, networking, project management, and effective communication (report writing and oral presentation). The project is split into two parts with the first part (AP2EX3) taking place in Part 2 and this, the second part, largely in the Autumn Term of Part 3 (AP3EX3).

Assessable learning outcomes:
By the end of this part of the project students will have demonstrated their ability to carry out appropriate consumer/market research in order to address the research brief set by the client company or organisation. This includes the collection of appropriate quantitative and qualitative data through a variety of methods; the analysis of this data using relevant techniques and computer software; the writing of a project report in a business style; and delivery of a presentation on the outcomes of the project.

Additional outcomes:
The ability to work in a team.

Outline content:
£ Execution of research plan including collection, entry, and analysis of appropriate market research data.
£ Writing of project report combining information gathered from both primary and secondary research to address the brief set by the client.
£ Preparation and delivery of project presentation.
£ To highlight the aims, methods, conceptual framework; key findings, conclusions and recommendations.

Brief description of teaching and learning methods:
The projects will be conducted by students working in groups of 4 or 5. Groups are expected to meet at least weekly to progress the project and to keep minutes of these meetings on file. A supervisor is allocated to each project to provide academic guidance and groups should liaise with their supervisor at regular intervals (fortnightly is a suggested norm).
Research skills development workshops also take place at intervals during the term.

Contact hours:

	Autumn	Spring	Summer
Practicals classes and workshops	20
Guided independent study:	80
Total hours by term	100
Total hours for module	100

Summative Assessment Methods:

Method	Percentage
Report	70
Oral assessment and presentation	30

Summative assessment- Examinations:

N/A

Summative assessment- Coursework and in-class tests:

• Project report 70% of module mark

• Presentation 30% of module mark

Formative assessment methods:

Penalties for late submission:

The Support Centres will apply the following penalties for work submitted late:

• where the piece of work is submitted after the original deadline (or any formally agreed extension to the deadline): 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;
• where the piece of work is submitted more than five working days after the original deadline (or any formally agreed extension to the deadline): a mark of zero will be recorded.

The University policy statement on penalties for late submission can be found at: http://www.reading.ac.uk/web/FILES/qualitysupport/penaltiesforlatesubmission.pdf
You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.

Assessment requirements for a pass:
An overall mark of 40%.

Reassessment arrangements:
By Coursework: Project Report re-submission.

Additional Costs (specified where applicable):

1) Required text books:  None

2) Specialist equipment or materials:  None

3) Specialist clothing, footwear or headgear:  None

4) Printing and binding:  None

5) Computers and devices with a particular specification:  None

6) Travel, accommodation and subsistence:  None

Last updated: 30 July 2021