APME82-Human Motivation
Module Provider: School of Agriculture, Policy and Development
Number of credits: 10 [5 ECTS credits]
Level:7
Terms in which taught: Spring term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2020/1
Email: a.l.macready@reading.ac.uk
Type of module:
Summary module description:
Explore the theory and practice of human motivation, self-control, and self-regulation, and examine these concepts in relation to consumer behaviour in a variety of settings. Drawing on perspectives from a variety of fields including psychology, marketing, and consumer research, identify practical ways in which motivation may be enhanced.
Aims:
To enable students to study topics relating to human motivation, and critically evaluate methods and applications of motivation theory in consumer marketing research.
Assessable learning outcomes:
At the end of this course students will:
- Understand and critically evaluate theories and models of human motivation
- Be equipped to create strategies to improve motivation in a variety of practical settings.
Additional outcomes:
Outline content:
Sessions will be a mixture of lectures and interactive discussions. Key issues in motivation will be analysed in relation to consumer behaviour, drawing on a range of perspectives in psychology, marketing and consumer research.
Brief description of teaching and learning methods:
Students will experience a mixture of lectures and interactive discussions.
| Autumn | Spring | Summer | |
| Seminars | 20 | ||
| Guided independent study: | |||
| Wider reading (independent) | 25 | ||
| Preparation for seminars | 4 | ||
| Completion of formative assessment tasks | 1 | ||
| Revision and preparation | 10 | ||
| Essay preparation | 40 | ||
| Total hours by term | 0 | 100 | 0 |
| Total hours for module | 100 |
| Method | Percentage |
| Written assignment including essay | 80 |
| Set exercise | 20 |
Summative assessment- Examinations:
Summative assessment- Coursework and in-class tests:
The module will be assessed by written coursework and a team case study oral presentation.
Formative assessment methods:
Class exercises and discussions will provide the basis for formative assessment.
Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx
Assessment requirements for a pass:
A mark of 50% overall (weighted average of the coursework marks).
Reassessment arrangements:
Re-submission of coursework
Additional Costs (specified where applicable):
Last updated: 24 July 2020
THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.