MMM110-Entrepreneurial Management for Creative Artists

Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:7
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2019/0

Email: keith.heron@henley.reading.ac.uk

Type of module:

Summary module description:

This is a dynamic module introducing students to key aspects of starting a creative enterprise.

Aims:

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models.

Assessable learning outcomes:

• To describe, discuss and appraise; the process of business start-up; the nature and significance of enterprise and entrepreneurial development; entrepreneurship and intrapreneurship.


• To plan and develop a business idea into a venture plan.


• To discuss financing sources to support a new creative venture.


• To explain financial reporting processes including?cash flow.

Additional outcomes:

Students will learn to work independently under pressure of time, and to organise diverse empirical material.

Outline content:

• Entrepreneurial mind-set and process 


• Opportunity identification and evaluation 


• Creative industries economics 


• The entrepreneurial process: lifestyle & growth business 


• Business model generation 


• Price, Cost & Value of creative products 


• Lean start-up lessons for creative artists 


• Ideation & design thinking 

Brief description of teaching and learning methods:

This module uses a combination of academic study and experiential learning. Teamwork is central to many of the module’s activities. Sessions are comprised of lectures and individual and team activities.

Summative assessment- Examinations:

Summative assessment- Coursework and in-class tests:

1) Team presentation of assigned topic (30%) 

 

2) New venture project pitch deck (70%) 

Submission week for project: week 23 (Week 4 of Spring Term) 

Formative assessment methods:

Presentation of pitch deck in Spring term.

Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy. Please refer to page 5 of the Postgraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guidePG.aspx

Assessment requirements for a pass:

A weighted average mark of 50%.

Reassessment arrangements:
Resubmission of coursework in September.

Additional Costs (specified where applicable):

Last updated: 5 September 2019