MM260-Innovation and Market Entry
Module Provider: Leadership, Organisations and Behaviour
Number of credits: 20 [10 ECTS credits]
Level:5
Terms in which taught: Autumn term module
Pre-requisites:
Non-modular pre-requisites:
Co-requisites:
Modules excluded:
Current from: 2019/0
Email: m.belitski@reading.ac.uk
Type of module:
Summary module description:
Are you willing to enhance your innovation skills or take an entrepreneurial role by introducing a new idea / product to the market? The module brings together insights, concepts and tools from the field of innovation and market making strategies.
Aims:
The module aims to introduce students to the challenges and potential solutions facing entrepreneurs wanting to bring their innovative products and services to market.
By the end of the module it is expected that the student will be able to demonstrate a critical understanding of theory, process and practice of entrepreneurial and innovation process and innovation strategy.
Assessable learning outcomes:
By the end of the module students will be able to:
- Describe the innovative process and understand innovation strategy.
- Learn and implement the methods of innovation.
- Identify and quantify with justification profitable opportunities.
- Select and apply relevant market making tools for innovation.
Additional outcomes:
The module is an opportunity for students to develop their presentation skills and their ability to work in groups. Students are encouraged to develop additional IT and quantitative skills by use of relevant web resources and communication techniques.
Outline content:
- What is innovation and why does it matter?
- Innovation Strategy and S-curve of innovation
- Innovation and Entrepreneurial opportunity identification
- Sources of innovation and search strategies
- Developing new products and services: design thinking
- Resource leveraging and new product co-creation with end-users
- The role of open innovation
Global context:
The course uses the synergised approach to entrepreneurship and innovation strategy adopted by Henley Business School, University of Reading and Kelley Business School, Indiana University Bloomington.
Brief description of teaching and learning methods:
The module will consist of lectures (10x2) and seminars (3x1). During this time the main topics on the syllabus are covered. Students’ contributions to discussions during these sessions are welcomed in order to promote knowledge exchange of relevant work experiences.
Seminars will incorporate group work exercise Seminars end with question and answer session.
Students are expected to read key references and to do a significant amount of independent research using the Internet, journals, and academic references
| Autumn | Spring | Summer | |
| Lectures | 20 | ||
| Seminars | 3 | ||
| Project Supervision | 2 | ||
| Guided independent study: | |||
| Wider reading (independent) | 90 | ||
| Wider reading (directed) | 25 | ||
| Advance preparation for classes | 40 | ||
| Preparation for presentations | 10 | ||
| Essay preparation | 10 | ||
| Total hours by term | 200 | 0 | 0 |
| Total hours for module | 200 |
| Method | Percentage |
| Written exam | 60 |
| Written assignment including essay | 40 |
Summative assessment- Examinations:
2 hours closed book exam
Summative assessment- Coursework and in-class tests:
Starting from 30 September until 18 November students are required to work in teams and conduct a research of a regional innovation system. This piece of work will include a group assignment (worth 60%) and an individual reflective component (worth 40%). The group assignment will be submitted during week commencing 18 November of Autumn Term.
2500 words group assignment plus 500 words individual component. The contribution form will be disseminated and marks can be weighted by each participant contribution.
Formative assessment methods:
Work which provides opportunities to improve performance (e.g. through feedback provided) but which does not necessarily always contribute towards the overall module mark.
Penalties for late submission:
Penalties for late submission on this module are in accordance with the University policy.You are strongly advised to ensure that coursework is submitted by the relevant deadline. You should note that it is advisable to submit work in an unfinished state rather than to fail to submit any work.
(Please refer to the Undergraduate Guide to Assessment for further information: http://www.reading.ac.uk/internal/exams/student/exa-guideUG.aspx)
Assessment requirements for a pass:
A minimum mark of 40%
Reassessment arrangements:
By examination only (August)
Additional Costs (specified where applicable):
Core Reading: Donald F Kuratko. Entrepreneurship Theory, Process, Practice. Eleventh edition, 2020.
RRP: £60
Last updated: 8 April 2019
THE INFORMATION CONTAINED IN THIS MODULE DESCRIPTION DOES NOT FORM ANY PART OF A STUDENT'S CONTRACT.