Foodlaw-Reading Dr David Jukes, The University of Reading, UK
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Food Law News - EU - 2023

FDE News Item, 19 October 2023

CLAIMS / SUSTAINABILITY - FoodDrinkEurope Position Paper - Green Claims Directive

Making and substantiating green claims in a verifiable and easy-to-understand way across the EU will facilitate a level-playing field among companies in the Single Market and incentivize more sustainable production and consumption.

As a follow up to the proposal on Empowering Consumer for the Green Transition, we understand that this proposal aims to specify in more detail how substantiation should be conducted. The potential of this legislation lies in the possibility of aligning the substantiation methods used, by relying on recognized EU and international methods.

See our recommendations to ensure the proposal delivers on this potential, without creating excessive administrative burden and causing risk of fragmentation.

FoodDrinkEurope Position Paper: Green Claims Directive A copy of the Position Paper is available on this site (click on image).

For the Commission proposal, published in March 2023, see:

• COM/2023/166 - Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on substantiation and communication of explicit environmental claims (Green Claims Directive)