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Cigarette card – ‘By the Roadside // A series of 50 // 1 // Shodfriars Hall, Boston, Lincolnshire. // Boston, besides the famous church tower known as the “Boston Stump,” has many secular antiquities. The Shod-friars Hall is a half-timbered house of the Tudor period. A suggestion of the domestic architecture of the Low Countries is often found in these old houses; this can be traced to the trade carried on with Holland, in the days when Boston was the second seaport in the kingdom. The capital of Massachusetts, U.S.A., owes its name to this English town. // Distance from King’s Lynn, 33 1/2 miles; Spalding, 16 miles. (Diameter of circle 10 miles). // Issued by // Ogden’s // Branch of the Imperial Tobacco Co. (of Great Britain & Ireland), Ltd.’, MERL 'Handwritten accession' form (Museum of English Rural Life) – 'Set of 50 cigarette cards in the series 'By the Roadside' issued by Ogden's in 1932. // Each one has a colour illus. of a feature on the front, eg. the Butler Market at Dartmouth, together with a road map indicating the approximate location. There is a description of the feature on the back, with distances from nearest large towns. See separate sheet for full list. // Issued by Ogden's, a branch of the Imperial Tobacco Co. Ltd. // Dimensions // 6.8 x 3.6 cm each card. // Purchased as part of the Collecting 20thc Rural Culture Project. // References // See www.cigarettecards.co.uk.', Collecting 20thc Rural Culture blog [Thursday, 11 February 2010] – 'Ogden's 'By the Roadside' cigarette card set, 1932 // The link here with Frank Patterson's drawing of Ribchester in the previous post is that No.35 in Ogden's 'By the Roadside' set of cigarette cards is of the Norman chapel at Stidd, just outside Ribchester. The other forty nine cards in the series depict features of historical or natural interest in the countryside and ancient market towns - primarily of England, with just two of the subjects being from Scotland. On the reverse of each card is a brief description of the site and its history. // Every card incorporates a little circular map above the primary image showing its location and the main routes for getting there from principal centres up to ten miles away. The implication is that this was a suitable destination for a trip out by bike or by car. // UK tobacco companies began including illustrated cards in packs of cigarettes, initially as stiffeners, in the 1880s. By the 1930s the practice was at its peak and had developed its full marketing potential. Ogden's, part of the Imperial Tobacco Company, had joined in by the 1890s. Thousands of sets on popular subjects of the day were issued and avidly collected, and not only by small boys. // The sites chosen for this series give a glimpse into the manner in which heritage, the countryside, and leisure were being bracketed together in mainstream culture at the time. The full list of subjects is: // 1. Shodfriars Hall, Boston, Lincs // 2. Market Cross & stocks, Bottesford, Leics // 3. The Bowder Stone, Borrowdale, Cumberland // 4. Old Bridge and Chapel, Bradford-on-Avon, Wilts // 5. Bronze Tables, Corn Street, Bristol // 6. Market Cross, Castle Combe, Wilts // 7. The Cross, Chester // 8. All Saints, Chesterfield, Derbyshire // 9. Wool Market, Chipping Campden, Gloucs // 10. Triangular Bridge, Crowland, Lincolnshire // 11. The Butter Market, Dartmouth, Devonshire // 12. Yarn Market, Dunster, Somersetshire // 13. Buttress, All Saints’ Church, Dunwich, Suffolk // 14. Old Canongate Tollbooth, Edinburgh // 15. Queen Eleanor Cross, Geddington, Northants // 16. The Abbot’s Kitchen, Glastonbury, Som // 17. Saxon Church, Greensted, nr Chipping Ongar, Essex // 18. Hadrian’s Wall, near Hexham, Northumberland // 19. Old Windmill, Hemingford grey, Huntingdonshire // 20. The ‘Old House’, Hereford // 21. The Guildhall, King’s Lynn, Norfolk // 22. Saxon ‘King’s Stone’, Kingston-Upon-Thames // 23. Lamarsh Church, Essex // 24. Market Hall, Ledbury, Herefordshire // 25. Market Cross, Leighton Buzzard, Bedfordshire // 26. The ‘Jews House’, Lincoln // 27. Maiden Castle, near Dorchester // 28. Old Grammar School, Market Harborough, Leics // 29. The Old Cross, Meriden, Warwicks // 30. Iron Cresset, Monken Hadley Church, near Barnet // 31. Monkwearmouth Church, Sunderland // 32. Butter Cross and Stocks, Oakham, Rutland // 33. Old Cottages, pembridge, Herefordshire // 34. Smithy, Penshurst, Kent // 35. Stidd Chapel, Ribchester, Lancashire // 36. Nuns’ House, Rochester, Kent // 37. Rufus Stone, near Lyndhurst, Hampshire // 38. A quaint street, St Ives, Cornwall // 39. Old Bridge, St Ives, Huntingdonshire // 40. 9th century crosses, Sandbach, Cheshire // 41. Sompting Church, Sussex // 42. Sundial and Lock-up, Steeple Ashton, Wiltshire // 43. Beheading Stone, Stirling // 44. Stokesay Castle, Shropshire // 45. Harvard House, Stratford-upon-Avon // 46. Turton Tower, Turton, Lancs // 47. Waltham Abbey, Essex // 48. Butter Cross, Witney, Oxfordshire // 49. Market Cross, Wymondham, Norfolk // 50. Clifford’s Tower, York'