2009/47

Knaresborough // It's Quicker by Rail,

Guy Seymour Malet, Haycock Press, London & North Eastern Railway

This railway poster was produced by the London & North Eastern Railway in the 1930s. It features an image of the town of Knaresborough, and declares: 'Knaresborough // It's Quicker by Rail'. 'It's Quicker by Rail' was a slogan widely used by the LNER following the 1923 appointment of William Teasdale as its advertising manager. Teasdale belived in the power of poster advertising and commissioned a number of well-known artists to design them. This poster was designed by Guy Seymour Malet (1900-1973) and printed by Haycock Press, of London.

Lithograph in colours; framed (by MERL)

MERL OLIB database note – 'The famous It's Quicker by Rail slogan was widely used by the London and North Eastern Railway in the 1920s and 30s. It followed the reorganisation of the railway network in 1922, which resulted in the emergence of the LNER, and the appointment of William Teasdale as its advertising manager the following year. Teasdale was a great believer in the power of poster advertising and commissioned a number of well known artists at the time to design them. // This one is by Guy Seymour Malet (1900-73) who combined the talents of painter, engraver and writer, and who had studied at the Grosvenor School of Modern Art in the 1920s. // Posters such as this were intended to catch the eye of passengers as they idled away their time on a draughty and perhaps depressing platform. They use attractive and relaxing images of the countryside, with their attendant associations based on traditional English virtues of trust and reliability, to represent rail travel in a pure and positive light., MERL 'Handwritten accession' form (Museum of English Rural Life) – 'Coloured lithograph poster produced for the London + North Eastern Railway in the 1930s. // Artist: Guy Malet (1900-1973) // Printd by the Haycock Press of London. // Framed by MERL // ... Purchased as part of the Collecting Twentieth Century Rural Culture project. // Refernces // Beverley Cole: ''It's Quicker By Rail': LNER Publicity 1923-1947''', Collecting 20thc Rural Culture blog [Friday. 2 October 2009] – 'It's Quicker by Rail, 1930s // The famous It's Quicker by Rail slogan was widely used by the London and North Eastern Railway in the 1920s and 30s. It followed the reorganisation of the railway network in 1922, which resulted in the emergence of the LNER, and the appointment of William Teasdale as its advertising manager the following year. Teasdale was a great believer in the power of poster advertising and commissioned a number of well known artists at the time to design them. // This one is by Guy Seymour Malet (1900-73) who combined the talents of painter, engraver and writer, and who had studied at the Grosvenor School of Modern Art in the 1920s. // Posters such as this were intended to catch the eye of passengers as they idled away their time on a draughty and perhaps depressing platform. They use attractive and relaxing images of the countryside, with their attendant associations based on traditional English virtues of trust and reliability, to represent rail travel in a pure and positive light.'

, Greater London [region]

1930 - 1939

Malet, Guy Seymour (Artist)
Haycock Press (Printer)